THE CONSULATE GENERAL OF ITALY AND THE ITALIAN CULTURAL INSTITUTE IN SAN FRANCISCO

Transcription

1 THE CONSULATE GENERAL OF ITALY AND THE ITALIAN CULTURAL INSTITUTE IN SAN FRANCISCO are proud to present Created by Giannino Bassetti Foundation with the exhibition THE NEW ITALIAN DESIGN by Triennale Design Museum of Milan Under the patronage of Regione Lombardia, Comune di Milano In collaboration with Camera di Commercio di Milano, Camera di Commercio di Monza e Brianza, Unioncamere Lombardia, Politecnico di Milano, Confartigianato, Triennale Design Museum of Milan, Academy of Art University, San Francisco Design Week Sponsored by Deutsche Bank, Poltrona Frau Group, FIAT, Autogrill Supported by Axelera, The Renaissance Link, Robilant Associati, Berlucchi Franciacorta, C'era una volta, Voveti

2 Featuring: - Three moments of debate around the Italian and the US way of making by Giannino Bassetti Foundation o From Taylorism to Tailor Made: a symposium June 22 nd Academy of Art University - The Cannery, 2801 Leavenworth Street, San Francisco o Design will own the Future: a workshop June 23 rd Singularity University o From Made in Italy to Make in Italy: a workshop June 24 th Academy of Art University - The Cannery, 2801 Leavenworth - Three exhibitions o The new Italian Design. By Triennale Design Museum of Milan, June 22 nd August 11 th Academy of Art University - The Cannery, 2801 Leavenworth Street, San Francisco o The new Shape of Artisans Identities. An Octagon of Values for the Future of Craftmanship. By Confartigianato, June 24 th June 27 th Academy of Art University - The Cannery, 2801 Leavenworth Street, San Francisco o Poltrona Frau: 100 years of Italian leathership. Cappellini s Heroes: Explorers of Design between imagination and reality. From Poltrona Frau Museum, June 11 th July 10 th - Italian Cultural Institute, 814 Montgomery Street, San Francisco

3 In San Francisco and the Bay Area for the 2013 Year of Italian Culture in the US, Giannino Bassetti Foundation presents the culture, beauty and innovation of 'Made in Italy' design: exhibitions, debate and comparison between the cutting edge models of Italian production and the technology of Silicon Valley, towards a new economy of beauty. A comparison between the multiple forms of creativity and innovation found in Milan and Northern Italy, and San Francisco and the Bay Area, to recount the story of artisanship and design as new ways of working. A lesson of style and technique for a culture of work invigorated by the opportunities of the 21 st century. Discussions between intellectuals, from Italy and the US; between artisan workshops and laboratories of «makers»; between systems of interest, companies, and networks of actors on both sides. Today we find US companies that hold the beating heart of artisan production in their hands, with unseen technologies, financial and reputational assets. The world also recognizes and appreciates the Italian cultural ability to understand and represent design as a form of poetry, beauty and business. Immersed in this long tradition, and with our feet firmly on the ground, we want to explore the future, where technology shifts open new ways to beauty and change the models of global production. «Just as the World Wide Web has democratized bit technology innovation, a new class of technology that allows rapid prototype production today and includes 3D printers and laser cutters is democratizing the innovation of atoms» (Chris Anderson, Makers). Italy and US are equal protagonists of this revolution, each with their own particularities. Italy building upon and reconstructing its renaissance heritage of artisan workshops, US through the cutting edge use of technology, where the bit meets the atom: two countries in the bright fog of change looking for new paths, working for the future of humankind.

4 Program TUESDAY JUNE 11 th 6.30 p.m. Italian Cultural Institute, 814 Montgomery Street, San Francisco Press Conference for the presentation of the project MAKING IN ITALY - MAKING IN USA. Artisanship, Technology and Design. Innovating with Beauty. Opening of the exhibition Poltrona Frau: 100 years of Italian leathership. Cappellini s Heroes: Explorers of Design between imagination and reality by Poltrona Frau Group A two-part exhibition presenting Poltrona Frau s work and Cappellini's celebration of his own design icons. This exhibition explores design between imagination and reality. SATURDAY JUNE 22 nd a.m. Academy of Art University - The Cannery, 2801 Leavenworth Street, San Francisco Private opening for guests only of MAKING IN ITALY - MAKING IN USA. Artisanship, Technology and Design. Innovating with Beauty Project by Giannino Bassetti Foundation and The New Italian Design Exhibition by Triennale Design Museum of Milan Maria Luisa Scott, Academy of Art University Mauro Battocchi, Consul General of Italy Paolo Barlera, Director Italian Cultural Institute Filippo Del Corno, Councillor for Culture of the Municipality of Milan Carlo Corti, Head of Research Innovation and Technology Transfer in the Region of Lombardy Piero Bassetti, Giannino Bassetti Foundation Tom Ammiano, Member of California State Assembly Hancock Loni Hancock, Senatrice della California Tom Bates, Mayor of Berkeley Presentation of the project theme: Renato Mattioni, Camera di Commercio di Monza Luisa Collina, Politecnico di Milano Andrea Cancellato, Triennale Design Museum of Milan Giorgio Merletti, Confartigianato Sean Randoph, President of Bay Area Economic Council Jaime Jaramillo, Deputy Director of Go-Biz, Governor s Office of Business and Economic Development of California

5 Exhibition Preview: THE NEW ITALIAN DESIGN By Triennale Design Museum of Milan An overview on contemporary Italian design that explains and describes the transition of the movement and its links with economic, political and technology changes that have occurred over the recent decades. 12:30 p.m. Academy of Art University - The Cannery, 2801 Leavenworth Street, San Francisco Brunch 2:00-4:30 p.m. Academy of Art University - The Cannery, 2801 Leavenworth Street, San Francisco Symposium From Taylorism to Tailor Made A bridge between two cultures The role of craftsmanship, as seen from both the US and Italian perspective, in the future of production systems. How design, craftsmanship and technology will contribute to the new economy of beauty. Master of Ceremony Dale Dougherty, Editor and Publisher of MAKE, and general manager of the Maker Media division of O'Reilly Media, Inc. Introduction Piero Bassetti, Giannino Bassetti Foundation Opening Speeches Chris Anderson, Makers. The New Industrial Revolution, and Stefano Micelli, Futuro Artigiano. Q&A Giulio Ceppi (Total Tool), Luisa Collina (Politecnico Milano), Tom Igoe (Arduino), Giovanni Lanzone (The Renaissance Link), Rodrigo Rodriquez (Flos), Sigurdur Thorsteinsson (Design Group Italia), Tom Matano (Academy of Art University), Alberto Bertoli (AAU), Alexander Rose (The Long Now Foundation), Renato Mattioni (Camera di Commercio di Monza) 6: p.m. Academy of Art University - The Cannery, 2801 Leavenworth Street, San Francisco Opening to the Public of the Exhibition The New Italian Design by Triennale Design Museum of Milan

6 SUNDAY JUNE 23 rd 2:00 p.m. - Singularity University Workshop by invitation Design will own the Future Beauty and tech, a new vision of design, a new way of education. A workshop with students and professionals comparing how artisanal innovative companies and makers, both in the Milan Hinterland and in Silicon Valley are innovating and creating products and services. Introduction American and Italian panelists Several representative of Italian enterprises and their US counterparts MONDAY JUNE 24th 6.30 p.m. Academy of Art University - The Cannery, 2801 Leavenworth Street, San Francisco Workshop and exhibition opening From Made in Italy to Make in Italy Designers and entrepreneurs present and illustrate innovative Italian based companies that use innovation, beauty and design to improve their success in the market. Opening of the Exhibition The new Shape of Artisans' Identities. An Octagon of Values for the Future of Craftmanship by Confartigianato Video Exhibition of Italian Excellences (TBC) Opening Speeches Giorgio Merletti, Confartigianato Paolo Manfredi, Confartigianato Panel Andrea Ballarini, HyperFair, Inc. Rodrigo Rodriquez, Flos Alberto D'Ottavi, Blomming Alessandro Liani, Videosystems Andrea Cattabriga, Slowd Roberto Scaccia, Zanoby Stefano Micelli, University of Venice