Meeting Architecture. Maarten Vanneste, CMM

Transcription

1 Meeting Architecture Maarten Vanneste, CMM

2 1983, Turnhout 2

3 1981

4 2008 4

5 5

6 The key chapters 1. Current meeting industry Meeting objectives Meeting objectives support Meeting architect Degree in meeting architecture The result for the industry 6

7 1998 7

8 8

9 The shell and the substance 9

10 Is our industry focussing on Participant Logistics? Why is that? Send text messages on your SpotMe to Maarten Vanneste 10

11 The key chapters 1. Current meeting industry 2. Meeting Objectives Meeting Objectives support Meeting architect Degree in meeting architecture The result for the industry 11

12 ROI ROI Business Impact Application Learning Satisfaction & Perceived Value European Event ROI Institute

13 Why? 13

14 Meeting Objectives Matrix learning Education, knowledge sharing, PD, inform, create a plan, set goals, networking Business networking, building relations, cultural fusion, address crisis, co-creation, Promote, prestige, persuade, pr, reassurance, empowerment, feeling of coherence, tribal sense, motivation 14

15 From measuring to action From the ROI measuring model ROI level 2 Learning extra level ROI level 1 Three Objective Groups / Action terrains Networking Motivation 15

16 Identify meeting objectives TERRAINS Learning M P ot iv at io n Ne g n i rk o tw 16

17 Can our industry ad the dimension of managing meeting objectives? How? Sent text to Maarten Vanneste on your SpotMe 17

18 The key chapters 1. Current meeting industry 2. Meeting Objectives 3. Meeting Objectives support 4. Meeting architect 5. Degree in meeting architecture 6. The result for the industry 18

19 Design meeting support Y TOOLS e Af ter iv at io n Te ch ca ni During g n i rk o tw Hu ma n log no ch ot Ne al p tu Te nc e f or M P Be TERRAINS Learning Co TIME l Art 19

20 20

21 INDUSTRIES M at io n ca ni l ita Tr ch c il Hu ma n iv Te Fa During tio g ainin Y Af ter ch Te ot g n i rk o tw Education e M Ne g al p tu f or TERRAINS Learning P tin nc e no log TIME ee Be Audiovisual TOOLS Co Dr am a OD n Art HR Mar Com Med 21

22 Name one tool in each CHATTY category Send text to Maarten Vanneste with your SpotMe

23 The key chapters 1. Current meeting industry 2. Meeting content 3. Meeting content support 4. Meeting architect 5. Degree in meeting architecture 6. The result for the industry 23

24 Meeting architecture, the missing link? 24

25 Key arguments Growing Complexity Need for professionalism Taking ownership Meeting architect 25

26 The job of an architect Meeting architect 26

27 Most meetings look like this? Meeting architect 27

28 The holistic approach All phases: Investigate, Design, Execution, Asses (IDEA) All tools: Conceptual, Human, Art, technical, technology. (Chatty) All knowledge from industries and science (Psychology, HR, sociology, OD, cognitive science, MarCom, neurology, technology ) Meeting architect 28

29 SCIENCES l ita Tr ca ni c il tio n Art HR Mar Com Med l og y P ch y s g olo scien ce Cogn itive n ch Fa During g ainin Y Af ter no ch Te io Te gy uro y at g n i rk o tw Education iv Ne al p tu e ot icolo Ne nc e f or P Be TERRAINS Learning l og log TIME Co Dr am a TOOLS M Mus Audiovisual An t ro po lo OD Hu ma n gy INDUSTRIES Bio So ci o log y M ee tin g y 29

30 Can our industry ad the dimension of managing meeting objectives? How? Sent text to Maarten Vanneste on your SpotMe 30

31 The key chapters Current meeting industry Meeting content Meeting content support Meeting architect 5. Degree in meeting architecture 6. The result for the industry 31

32 certificate, (post) graduate, master Degree in meeting architecture 32

33 MA2020 Degree in meeting architecture 33

34 Books to be written Applicable psychology for meetings and events Sociology in action for meetings and events Large group methods for meetings Meeting design: all meeting formats listed Meeting 2.0: comprehensive collaboration and co-creation at meetings and events 34

35 Incremental or Complementary to meeting planning? 35

36 Can, should our industry become the driving force in the creation of Meeting Architecture? What can ICCA do? What can you do? Send text messages on your SpotMe to Maarten Vanneste 36

37 The key points Current meeting industry Meeting objectives Meeting objective support Meeting architect Degree in meeting architecture 6. The result for the industry 37

38 How will the creation of meeting architecture influence our industry? Send text messages on your SpotMe to Maarten Vanneste 38

39 The start THANKS 39