GEHRY. frank. I still don t know how to use a computer, except to throw it at somebody. Getting. with. architectural design nov/dec.

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1 AD architectural design nov/dec I still don t know how to use a computer, except to throw it at somebody frank Getting au $24.95rrp / nz $32.95rrp GEHRY with by kial pound

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3 WHO else could it be That s so stupid looking, its great (Pollack, 2007) an attitude that has helped Frank Gehry unintentionally become one of the most iconic architects of the 20th and 21st centuries. Studying within the strict disciplines of modernism, Gehry made a name for himself throughout post-modernism and deconstructivism. MOMA s exhibition of 1988 Deconstructivist Architecture showcased Gehry s works and made him an important name in the industry, although he was already well known for his deconstructivist approach to his designs. He reached a celebrity level of fame with his commission of the Guggenheim Museum in Bilbao in Bilbao has set the benchmark in contemporary architecture ever since its completion, being voted Vanity Fair s Most Iconic Building of the 21st century, as voted by other high profile architects (Tyrnauer, 2010). [2] Frank Gehry at Disney Hall

4 [3] Guggenheim Museum, Bilbao. Frank Gehry is most famous for his sculptural like architecture that plays with scale and proportions. Complimenting his avant guard style of design is an attitude towards his industry that is also distinctly unique. Much of Gehry s work has received equal praise and criticism throughout his career with many of his buildings questioning mainstream societies understanding of what a building should be (Friedman 2007). Gehry is known to not use computers at all, seeing the computer as a tool to aid the process, not to create it. With his focus heavily on hand created models, a team of digital experts at his firm, Gehry Partners, developed unique CADIA software to compliment his approach to design which allows full control of a project, and allows him to create intuitively with models and sketches. Gehry Partners newest venture is, Gehry Technologies, an environment where young architects are trained in revolutionary software and ideas, I m training the competition (Tyrnauer 2010). WHAT makes a man a god

5 [4] Hotel Marques de Riscal, Spain....powerful essays in primal geometric form and materials, and from an aesthetic standpoint they are among the most profound and brilliant works of architecture of our time Paul Goldberger [Architecture Critic] on Frank Gehry s work, 1989.

6 WHY are we still talking [5] Walt Disney Concert Hall, Los Angeles. Gehry s influence extends far beyond the physical masterpieces he creates. His sculptural buildings are so uniquely distinct in style that his work is instantly recognisable. This recognition has lead to the infamous phrase The Bilbao Effect, with many clients seeking the cultural boom created on the small town of Bilbao in the years following the completion of the Guggenheim Museum (Sennott 2004). Gehry s fame reaches an audience that few architects do, and not without a sense of humor featuring as himself on The Simpsons, chasing crumpled paper down the street. On the contrary, his critics now claim the McGuggenheim...a McDonaldisation, - the implication that the Frank Gehry name can be added to a project simply for the fame associated with his name, to act as strategic marketed selling point for the company that will bear the buildings name (Leach 2002). Gehry quotes (Tyrnauer 2010) They want the Bilbao effect...i charge them more. This in itself gives us the scale of Gehry s influence not just on design, but in the global context.

7 [6] [7] [9] WHERE fantasy becomes reality [8] From left to right: 6. Vitra Design Museum Germany, 7. Dancing House Prague, 8. Santa Monica Home. 9. Beekman Tower New York.

8 You can t redo old ideas, the only way to gain is to go forward and not look back. You can learn from the past, but you can t continue to be in the past. Frank Gehry [10] Gehry admires the view from his IAC building in New York.

9 [11] Gehry Partners models [12] [13]

10 [14] Frank Gehry sketch of the Guggenheim Museum, Bilbao.

11 HOW [15] [16] the world changed [18] More than the gift of the buildings he creates, Gehry is an gift to contemporary design as a whole. The deconstructivism in his 80s work, seemed to inspire indirectly, a whole class of fashion designers. Fashion as we know it today is often based on the concept of deconstruction, with many of todays most successful designers employing the style, which filters down to mainstream clothing. Deconstruction also revolutionalised typography, which we see carried throughout graphic design, editorial and advertising today. Architects such as Daniel Libeskind and Zaha Hadid have created deconstructivist masterpieces in the decades that follow Gehry s foundations in the movement (Sennott 2004). Gehry s influence is undoubtably a small part of every architecture firm the world today. Images from left to right: 15. Zaha Hadid Guangzhou Opera House, 16. Gareth Pugh AW 2011/2012, 17. Daniel Libeskind Green Tower NYC, 18. Victoria Spruce [17]

12 BIBliography Gehry Talks: Architecture + Process, Frank O. Gehry, Mildred Friedman The Hieroglyphics of Space: Reading and Experiencing the Modern Metropolis, Neil Leach, Downtown Skyscraper for the Digital Age, Nicolai Ouroussoff, 2011 Sketches of Gehry, Sydney Pollack, Encyclopedia of 20th Century Architecture Vol 2, R. Stephen Sennott, Architecture in the Age of Gehry, Matt Tyrnauer, [1] in%3aphotography%2farchitecture%20max_age%3a744h&qo=78 [2] [3] [4] [5] [6] [7] time_periods/21st_century/frank_gehry/dancing_house/dancing_house-prague.jpg [8] [9] [10] [11] [12] [13] [14] [15] [16] bzptup4u9alti9u87t12t*neb4xk4z/iris2.jpg [17] [18]