Transition Design. Design-led societal transition towards more sustainable futures. Zeynep Falay von Flittner

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1 Transition Design Design-led societal transition towards more sustainable futures Zeynep Falay von Flittner

2 Introduction: Changing the role of design Product Design Focus on aesthetics, ergonomics, materials and technology Designers know best-attitude Zeynep Falay von Flittner Design Director (Aalto) University of Art and Design, IDBM

3 Introduction: Changing the role of design Product Design Focus on aesthetics, ergonomics, materials and technology Designers know best-attitude User Interface Design (UX Design) Focus on usability Designing for people Zeynep Falay von Flittner Design Director (Aalto) University of Art and Design, IDBM Designing digital services for clients such as Nokia, Telia Sonera, Turkcell, Isbank design director at Fjord,

4 Introduction: Changing the role of design Product Design Focus on aesthetics, ergonomics, materials and technology Designers know best-attitude User Interface Design (UX Design) Focus on usability Designing for people Service Design Focus on holistic customer experience Designing with people Zeynep Falay von Flittner Design Director (Aalto) University of Art and Design, IDBM Designing digital services for clients such as Nokia, Telia Sonera, Turkcell, Isbank design director at Fjord, 2015 at Hellon, design director, leading service design, helping our clients to become more customer centric

5 From service design towards complex ecosystems Healthcare centre Library Library Cafeteria From single touch points > several touch-points experienced in time > organisation providing a service > ecosystem of services and touch-points that together give value for a customer

6 From service design towards complex ecosystems Healthcare centre Library Library Cafeteria From single touch points > several touch-points experienced in time > organisation providing a service > ecosystem of services and touch-points that together give value for a customer

7 New ambition in design: Societal transitions towards more sustainable futures Transition Old model New model

8 The way we live right now is not sustainable! Environmental Social Political Economical

9 Transition design is an evolving discipline combining methods and theories of change, anthropology, design and sustainability, to identify and analyse wicked problems and establish processes and collaborations to achieve positive long-term societal transitions.

10 Transition Design Carnegie Mellon University School of Design Terry Irwin, Professor & Head, School of Design Dr. Gideon Kossoff, Social Ecologist & Adjunct Professor, School of Design Design for System Innovations and Transitions Dr. İdil Gaziulusoy is Assistant Professor of Sustainable Design in the School of Arts, Design and Architecture of Aalto University. Cameron Tonkinwise, Associate Professor & Director of Doctoral & Design Studies

11 Rough Transition Design Process Guide 1. Problem mapping & Analysing Stakeholder Concerns & Relations 3. Backcast and create transition path ways with design interventions 4. Implement design interventions 2. Co-develop future vision desirable for all & Identify the mindset shift needed to reach desirable future 5. Wait, observe, redefine, prioritise Now Future Reference: Edited from Idil Gaziulusoy s lecture slide & and Transition Design framework from Terry Irwin, Dr. Gideon Kossoff, Cameron Tonkinwise

12 Challenges to apply transition design in practice An emerging field, thus the design processes and methodologies are not solid yet There are not many done cases we can refer to or learn from Transitions take long time to observe, measure and learn The role of designers and the value of design in process of transition is not very clear 12

13 Roles of Design in transitions projects in 4 dimensions Political dimension Creative dimension Technical dimension Social dimension Designing participatory processes for negotiations of characteristics and strategies of future systems with all relevant stakeholders Questioning existing paradigms and imagining new socio-technical systems, that is desirable for all Selecting, designing, developing system concepts and design interventions Enabling more effective communication through visualisation and simplifying the complex information Edited from Gaziulusoy and Ryan 2017 Roles of design in sustainable transitions projects; a case study of Visions and Pathways 2040 project from Australia. Journal of Cleaner Production 162 (2017)

14 Sustainability Project: Design Sprint for Future Possibilities for Finland report- focus on Sustainable Economical Growth Social Environmental Clients: Jouni Varala, VNK & Nina Nissilä, Maria Leinvuo, D9 Economical

15 Todays decisions are made with the key influence of strongest stakeholders. However future doesn t have a voice. REGULATORS acts as rule setter Transition design aims to make the voiceless stakeholders visible in todays decisions, in order to achieve more sustainable future. INFLUENCERS influence rule setting OPERATORS provide specific services within the ecosystem CITIZEN consumers of services

16 Transition Design sprint 1. Ministry 1. Forming teams 2. Problem mapping 3. Stakeholder hopes, fears and believes 4. Conflicts and opportunities 5. Reflections on current themes 6. Future Possibilities for Finland Wicked problem 2. Ministry Social 3. Ministry Wicked problem Economical Environmental 4. Ministry VNK Wicked problem

17 It is time to join forces and bring the designers in the battle field against the wicked problems

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19 Thank you =) Zeynep Falay von Flittner Hellon Design Director