IMAGINATION BY DESIGN

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Janis Pope
5 years ago
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Imagine a tower whose unique spiralling design reflects the boundless energies and ever-changing shapes of the deserts, winds and seas that surround it.

3 Imagine a tower whose unique spiralling design reflects the boundless energies and ever-changing shapes of the deserts, winds and seas that surround it. Imagine a building whose stylish, graceful lines will become a byword for modern design and luxurious living throughout the world. Imagine a setting in the heart of the world s fastest growing, most dynamic city. IMAGINATION BY DESIGN Imagine Infinity, a truly unique building that spirals by an amazing 90º as its slender tower rises 80 stories into the sky. Imagine your new home in the heart of Dubai, in a tower that twists upward against the sea and the sky.

5 To create a masterpiece is to take infinite care in every detail. Making something new, something that goes beyond fashion or aesthetics, begins with a unique vision born out of the heart of imagination, and brought to life by a rich partnership of creativity and experience. The visionary management of Palma chose Skidmore, Owings & Merrill, the world-renowned and awardwinning architectural practice, to be their partners in this remarkable project. When the team began their task, they were inspired both by the unique setting of Dubai Marina and the dynamic simplicity to be found in the organic curves of nature. ART BY DESIGN Taking these elements as their starting point, they have created a truly unique building, an 80-storey tower that spirals in a smooth curve by an astonishing 90 0, to give every apartment a stunning view of the sea or Marina. This extraordinary design will make Infinity a classic of 21st century architecture, a tribute to the power of design and the role it can play in our lives. Drawing together talents from around the world, Infinity is a home for those who cherish the finest aspects of modern architectural design, as well as craftsmanship and attention to detail. Infinity - as unique as the fortunate few who will live there.

A single trip to Dubai will delight any visitor, and confirm what its residents already know - that this is one of the most extraordinary cities in the world.

7 A single trip to Dubai will delight any visitor, and confirm what its residents already know - that this is one of the most extraordinary cities in the world. A fascinating blend of ultra-modern malls and skyscrapers and the timeless desert, Dubai lies at the crossroads between East and West, and has become a leading tourist destination for holidaymakers seeking guaranteed sand, sunshine and shopping. CITY BY DESIGN The city is also a major global business hub, with a rapidly growing population, made up in part by the increasing number of multi-national companies making Dubai their regional centre. Served by all the major airlines, flying to over 140 destinations, Dubai has created a state-ofthe-art infrastructure that ranks among the best in the world. It is against this background that Infinity offers its unique vision.

A home in Infinity offers you the chance to live in one of the most varied and cosmopolitan cities in the world, with a mix of cultures living together in harmony.

9 A home in Infinity offers you the chance to live in one of the most varied and cosmopolitan cities in the world, with a mix of cultures living together in harmony. As a freehold property owner in Infinity, you will be granted a residence visa by the authorities (subject to UAE regulations), whether you choose to live here or have your property as a holiday home or investment. With easy access to both Dubai airport and the airport under construction at Jebel Ali, Infinity is ideally placed to take full advantage of the Emirate s status as a leading air travel hub. As the region s trading hub, strategically located at the heart of one of the world s richest regions, Dubai offers access to markets of unrivalled potential to international companies in all sectors. LIVING BY DESIGN The impetus given by Dubai s government in privatization, political, economic and social reform is another key factor in the Emirate s unprecedented growth. Over the next ten years, investment opportunities in Dubai are expected to reach $300 billion. Incoming businesses enjoy all the advantages of a highly developed economy, where infrastructure and services match the highest international standards of efficiency, quality and service. Wide import requirements offer opportunities for suppliers of most products, served by more than 170 shipping lines and 86 airlines, and operating without exchange controls, quotas or trade barriers. In addition to importing over $17 billion p.a. in goods, Dubai is also the gateway to a $150 billion p.a. and a 1.4 billion population regional import market, where further regional economic growth and liberalization is triggering fresh demand.

11 Dubai Marina is a city-within-a-city, possibly the world s most exclusive waterfront development, where a stylish, sophisticated lifestyle has been created to delight its residents. And nowhere in the Marina has a more exclusive setting than Infinity. The building s unique spiral design means that every apartment will have a view of the sea and/or Marina in a truly unique setting. Infinity provides you with the status and exclusivity you demand, together with the fun and exhilaration of a cosmopolitan city. LOCATION BY DESIGN Strategically located near Interchange 5 on Sheikh Zayed Road, the Marina is ideally located for easy access to the Jebel Ali Free Zone, Dubai International and Jebel Ali Airports, Dubai Internet City and Dubai Media City, and some of Dubai s finest five-star hotels. Infinity is also within easy reach of leading schools, hospitals, international stores and everything necessary for daily living. Within the Marina itself, Infinity is at the heart of the Marina s 9km promenade, as well as its parks, cafés, restaurants and boat moorings.

In creating Infinity, Palma has realised its unique vision of a building that not only meets the practical needs of its occupants but transcends them, to create a work of art.

13 In creating Infinity, Palma has realised its unique vision of a building that not only meets the practical needs of its occupants but transcends them, to create a work of art. With its motto, Nothing is impossible, Palma pushed far beyond the conventional, to create an architectural masterpiece. With its 80 stories rising into the blue skies, Infinity s dynamic twisting shape challenges conventional architecture and redefines standards of luxury. Infinity is a truly unique architectural vision, certain to take its place as an icon not only in Dubai but in the world. VISION BY DESIGN Infinity s prime location at the entrance to the Dubai Marina reflects the prestige and status of the building and its residents. Positioned with the sea as a backdrop, Infinity gradually rotates 90 degrees to provide excellent views for all its residents, while preserving the views for residents of neighboring buildings. At street level, the tower intersects with the ground at large reflecting pools where bridge-like paths give access to the lobby and retail areas.

At 330 metres in height, Infinity is the highest twisting tower in the world. But this is just one of the features that makes Infinity so extraordinary.

14 At 330 metres in height, Infinity is the highest twisting tower in the world. But this is just one of the features that makes Infinity so extraordinary. Designed by Skidmore, Owings & Merrill, the international award-winning architectural firm, the building is a masterpiece of contemporary design and style. The architects have used openspace architectural concepts, thus creating a true sense of space and light. ENGINEERING BY DESIGN The twisting shape of the building gives Infinity an organic shape and aesthetic elegance that is particularly appropriate for its location at the meeting point of land and sea. Pre-finished metal panels on cast-in-place concrete perimeter columns along with repetitive staggered screen panels filter the direct sunlight to the units. An inboard glass line creates a deep sill to minimize direct light and provide a screen effect, shading both glass and terraces.

Infinity s slender elegance conceals great strength: the tower s structural system is a high strength, reinforced concrete column superstructure that rotates with the twisting shape to create a helix.

15 Infinity s slender elegance conceals great strength: the tower s structural system is a high strength, reinforced concrete column superstructure that rotates with the twisting shape to create a helix. The shape and size of these columns is determined by wind tunnel testing and innovative engineering using 3D computer modeling analysis. At all times, in creating such a unique and radical architectural project, safety and stability has been the architects primary concern, both in design and in the quality of materials and construction. Every stage of the Infinity project has harnessed the skills and experience of world-class professionals in every field. ENGINEERING BY DESIGN The tower is home to 450 unique units, reached by 6 elevators. One, two and three bedroom apartments have varying views of the Marina, sea and The Palm. Four bedroom units boast panoramic views of both the sea and the Marina. Two-storey duplex apartments are also available, boasting double height living rooms. Luxurious half floor and full floor penthouses lie on the top floors.

Other amenities include a health spa with treatment rooms, a gymnasium, conference rooms, cigar lounge, nursery, tennis court and a fully

16 CONVENIENCE BY DESIGN The building s residential amenities include a fully landscaped podium with a rooftop park, outdoor infinity pool and whirlpool, located on the 6th floor. Other amenities include a health spa with treatment rooms, a gymnasium, conference rooms, cigar lounge, nursery, tennis court and a fully enclosed parking garage with state-of-the-art security. At street level, there will be designated shopping and retail outlets for both residents and visitors. Infinity also provides 5-storey secure parking behind the building, as well as 24-hour concierge and security.

CONVENIENCE BY DESIGN Every Infinity apartment enjoys contemporary internationally styled

Every apartment has fully fitted kitchens with appliances and bedrooms with built-in

state-of-the-art air conditioning, and a comprehensive automation system to control lights,

17 CONVENIENCE BY DESIGN Every Infinity apartment enjoys contemporary internationally styled interiors, marble and wood finishes, and premium fixtures and fittings. Every apartment has fully fitted kitchens with appliances and bedrooms with built-in wardrobes, as well as highspeed Internet facility and access to digital/satellite TV, state-of-the-art air conditioning, and a comprehensive automation system to control lights, air-conditioning and other functions from a central handset. The building has 6 elevators for convenient access to each floor.

To be a Specialized and Diversified Real Estate company providing Boutique services in Real Estate Development, Sales & Leasing, Property Management.

Palma has persevered during the tough years of 2008 2012, where our determination, passion and commitment to our shareholders, customers and to the dynamic city of Dubai, led us to skillfully deliver

18 To be a Specialized and Diversified Real Estate company providing Boutique services in Real Estate Development, Sales & Leasing, Property Management. Palma Holding is a premier group of companies founded in 1998 in Dubai, United Arab Emirates. Palma has persevered during the tough years of , where our determination, passion and commitment to our shareholders, customers and to the dynamic city of Dubai, led us to skillfully deliver 100% of our real estate projects in excess of AED 3.6 billion (USD 1 billion); including 2 of our most iconic projects, Silverene Twin Towers in Dubai Marina (2012) and the Infinity-Cayan Tower in Dubai Marina (2013). Palma Holding focuses on Dubai s premium real estate areas, with an unmatched reputation for offering quality, professional service and developments. Palma has three main divisions: Real Estate Development Sales & Leasing Property Management Infinity - Dubai Marina

19 Developments: Silverene Towers, Dubai Marina The Jewels, Dubai Marina Dorrabay Tower, Dubai Marina La Residencia Del Mar, Dubai Marina Cayan Business Center Plaza Residences SILVERENE TOWERS THE JEWELS DORRABAY TOWER Other developments worth over Dhs 5 billion in the UAE and abroad LA RESIDENCIA DEL MAR CAYAN BUSINES CENTER PLAZA RESIDENCES

JUMEIRAH COMES TO THE MARINA

JUMEIRAH COMES TO THE MARINA WELCOME TO JUMEIRAH LIVING MARINA GATE Jumeirah Living Marina Gate combines the Jumeirah Group s luxury hospitality experience with Select Group s commitment to creating an