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6 Central Station, Memphis, Tennessee Illinois Central Railroad opened Central Station and office tower MATA led a bold public/ private partnership to preserve and redevelop the Central Station s tower into apartments, anchoring a renaissance of the South Main Historic District A new initiative builds upon Central Station s assets to transform Central Station into a kinetic, connected, and central place.

7 Central Station ~10 minute walk Revitalization is happening all around Central Station South Bluffs new urban neighborhood & South End revitalization Central Station South Main Historic Arts District Hotel Chisca Apartments 2nd Street Flats Apartments Blues Hall of Fame National Civil Rights Museum Tennessee Brewery Apartments & Garage South City (Choice Neighborhood revitalization) South Main Artspace Lofts South Junction Apartments archimaniaoffice +Apartments Crescent Bluffs Apartments Underpass portals lights + art

8 Florida Street Underpass 2014 Perception of how dangerous or hostile a place is can at times be more detrimental to an area than tangible threats. The Architect's Newspaper 05/23/13

9 South Main Street 2014 Florida Street 2014

10 South Main Street Today

11 Florida Street Today (art in process)

12 Central Station Site Context Central Station s largely vacant & inactive 17-acre site holds greater potential.

13 Central Station Site Context Central Station is served by multiple transit modes, but transit is scattered around the site and lacks direct, intuitive connections.

14 Central Station Site Context Central Station s elevated train platform and under-developed site create a void in the neighborhood fabric, and barriers among multimodal transit.

15 and unfriendly for pedestrians. Central Station Site Context Obstacles, walls, curbs, and traffic patterns make the bus transfer facility inefficient for alternative uses,

16 Central Station Site Context Memphis Farmers Market, about to celebrate its 10 th anniversary, has established itself as a vital community institution. However the current configuration diminishes guest experience and limits growth.

17 Central Station Site Context Front Street parking Main Street parking Saturday morning 07/18/15 Saturday morning 07/18/15 (during Memphis Farmers Market) (other side of the wall)

18 Central Station Redevelopment Situation & Aspirations Central Station Redevelopment will populate and animate an inactive 17 acre site CONNECTOR CONCOURSE co-locate & connect multimodal transit enhance and encourage walking & biking and knit together the neighborhood fabric.

19 CAROLINA Central Station Redevelopment GE PATTERSON Cinema Power House + New Construction Hotel [135] + Commercial Adaptive Use Market Plaza Parking + pedestrian improvements Connector Concourse To Train Platform + Market Plaza Transit Center Trolley +Bus +Pedestrian +Bike +Car SOUTH FRONT SOUTH MAIN Apartments [155] New Construction Apartments [24] New Construction Apartments [12] Renovation Memphis City Gardens Apartments [18] New Construction

20 Central Station Redevelopment VIEW from Southeast Hotel, cinema, apartments, transit, market, animate tower & site Co-located multi-modal transit facilities in South Main Transit Connector Concourse through platform, So Main to Market Plaza Market Plaza enhancements improve Farmers Market flexibility, capacity Residential development infills vacant spaces all around site Shared parking on platform and in Market Plaza Enhanced pedestrian realm

21 Connector Concourse 1/4 mile 1/10 mile Central Station Redevelopment 3/4 mile

22 VIEW from North New commercial & residential development around Market Plaza Improved connections between Market Plaza & South Main Enhanced pedestrian realm below rail platform Central Station Redevelopment

23 Power House concepts Central Station Redevelopment Cinema animates evenings Cinema shares parking and Market Plaza Cinema incorporates underutilized Power House in viable way

24 Central Station Redevelopment VIEW from Northwest Market Plaza enhancements improve Farmers Market functionality, capacity New commercial & residential around Market Plaza Transit Connector Concourse through platform, Market Plaza to South Main New residential on platform Improved urban design relationships with surrounding neighborhood Enhanced pedestrian realm

25 Central Station Redevelopment transforms an historic railroad station and a 17 acre site into a peopled, connected, central place. Multimodal Transit + Mixed-Use Development + Community Connections $50+ million private investment $3+ million public improvements Leverage $37 million M2M bike/pedestrian $170 million South City [Choice] Job Creation 1,000 construction jobs 115 permanent jobs Public/ Private/ Non-Profit Partnerships Hotel Restaurants Cinema Apartments Relieves MATA s current debt obligation Provides MATA on-going revenue stream Eliminates MATA responsibility for future Central Station capital costs Generates tax revenue sales tax hotel/motel tax

26 Central Station Redevelopment Apartments

27 CAROLINA GE PATTERSON SOUTH FRONT SOUTH MAIN

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37 Central Station Redevelopment Cinema

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45 NORTH

46 WEST

47 SOUTH

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49 Central Station Redevelopment Market Plaza

50 Parking Reconfigured to increased from <100 to >200 spaces and remove pedestrian obstacles

51 MFM 01 illustration Pavilions samples

52 MFM 01 illustration 88 10x10 stalls 4 trucks Guest parking and/or tent vendors ARRIVE Guest parking and/or tent vendors Guest parking and/ or vendor parking/ support Market Center Guest parking Vendor parking/ support ARRIVE Stage Food trucks Non-profits, table/ kiosk vendors, picnic area Connector Concourse

53 MFM Sample Layout & Circulation CURRENT Alternate SAMPLE covered stalls (as illustrated) 6,500 sq-ft covered vendor space 10,300 sq-ft covered circulation space Shared primary circulation & shopping lanes PRIMARY CIRCULATION SHOPPING LANES 88 covered stalls (as illustrated) 8,800 sq-ft covered vendor space 36% increase 11,200 sq-ft covered circulation space 9% increase Dedicated primary circulation & shopping lanes

54 Central Station Redevelopment transforms an historic railroad station and a 17 acre site into a peopled, connected, central place. Multimodal Transit + Mixed-Use Development + Community Connections $50+ million private investment $3+ million public improvements Leverage $37 million M2M bike/pedestrian $170 million South City [Choice] Public/ Private/ Non-Profit Partnerships Hotel Restaurants Cinema Apartments