Residential Real Estate Property Management

Transcription

1 Residential Real Estate Property Management

2 Dear Homeowner, You re ready to sell or lease your home. And, while you re looking forward to seeing the word SOLD posted from the curb, you know there s a lot to consider along the way. One of your first decisions is to select a real estate agent who ll join you in the process, let me share with you why you should talk to Anthony Johnson Realty today. If you want to SELL, I will professionally analyze your property, your local market, your financial goals, and I will tailor the equity sale for you and explain everything for you so you can make the best most informed decision for you and your family. If you want to LEASE, I will guide you to position your property to achieve maximum rents. Our fully comprehensive semi-annual home inspections keep you informed. We market to tenants that prefer living in your home for many years, and our service keeps them happy. In fact, holding on to Real Estate is a great way to raise your net worth, and many times sellers decide to Hold & Lease when they really understand the numbers. (See page 12 for details) I appreciate the opportunity to earn your business and look forward to meeting with you! Sincerely, Anthony Johnson * If you happen to be listed with another real estate firm, please disregard this informational packet. O

3 Anthony Johnson Realty was founded with the belief that you should be consulted on all {COMPANY the {COMPNY available SLOGAN} options that exist for your property. We will expertly guide you to a sale, or show you what your financial future will look like if you hold and rent for a long term wealth strategy. - Anthony Johnson O

4 REALTY Summary of Contents Easy Exit Listing Agreement What I Deliver The Home Selling Process: Getting Ready to List The Home Selling Process: Determining Value of a Property 10-Step Marketing Plan The Home Selling Process: Staging Your Home The Home Selling Process: Closing and Beyond Property Management Services What My Clients Say About Me Why hire Anthony Johnson Realty? Checklist Extended Market Reach Market Statistics O

5 Easy Exit Listing Agreement My real estate business has been built around one guiding principle: It's all about you, my client. When you list your home with Anthony Johnson Realty, the listing agreement can be canceled at anytime with no fees, no hassles, and never a charge to the Seller. My entire focus is on your complete satisfaction. In fact, I work to get the job done so well, you will want to tell your friends and associates about it. Maybe that's why more than 50 percent of my business comes from repeat customers and referrals. Good service speaks for itself. I m looking forward to the opportunity to earn your referrals too!

6 What I Deliver Communication Your needs always come first. I provide the service we agree to, in the ways that work for you. Whether once a week or once a day, by phone, or text message. That s how we ll do it. You ll always be kept in the loop. From listing to closing, you ll know the status of our marketing efforts the offers on the table and the steps leading to a successful closing once an offer is accepted. We ll agree on the communication method that works best for you. Experience and Expertise The complexities of your real estate transaction will be well-handled. Smoothing the way for your listing and sale, I will capably remove many potential challenges before they have the opportunity to appear. Marketing Your home will get the exposure it deserves. My marketing systems maximize your property s exposure to buyers. Neighborhood tracking tools and automated buyer calling systems allow me to reach active buyers who want to know about your listing. Pricing Your home will be priced right, adjusted as needed, and will sell quickly. With a keen understanding of both the big picture and the very latest local and neighborhood listing and sales data, the information you need is at my fingertips. Staging Your home will put its best foot forward. Homes sell because of correct pricing and great presentation. I know what it takes to make the terrific first impression that will get your home sold. Satisfaction I ll guarantee your satisfaction. Our relationship is dependent on meeting and exceeding your needs. We identify those needs together, and my cancellation guarantee protects your right to end our relationship if you re disappointed.

7 The Home Selling Process: Getting Ready to List It can feel like the details are endless when you re selling a property. It is my job to streamline the process for you, ensuring everything is completed as quickly and efficiently as possible. Here s an overview of the steps we ll be taking along the way. Communication makes all the difference. You ll always know what s going on behind the scenes while your property is listed. I will solicit feedback from each consumer and agent who views your property, passing their comments on to you. We will work together to formulate a price adjustment strategy that sees us through your listing period. You ll receive regular progress reports, delivered as frequently as you request. Whether you prefer a phone call or an , that s what you ll get. Preparing for success. Prepare your home for the sale. More and more sellers today are seeing the value of investing in a pre-inspection on the property they are preparing to list. Whether or not you are confident in the condition of the home, an inspection can either give us professional, third-party validation, or reveal issues you should attend to before listing your property issues a buyer inspection could surface later, making them part of the final price negotiation. We will evaluate the current state of your property and arrange home staging. Any repairs or improvements needed to maximize your home s value and appeal will be identified and scheduled. When everything s in place, we ll put a lockbox on your property.

8 REALTY The Home Selling Process: Determining Value of a Property Let s begin with this direct statement: I am not the one who decides how much your home is worth. The market does. It tells us exactly where to price your property to sell and how to approach the marketing of your property. Here are the factors that will affect the value in today s market: Price Pricing your home properly from the start is the deciding factor on how long it will take to sell it. Location Location is the single most important factor in determining the value of your property. Condition The condition of the property affects the price and the speed of the sale. As prospective buyers often make purchases based on emotion, first impressions are important. I ll be able to help in optimizing the physical appearance of your home to maximize the buyer s perception of value. Competition Prospective buyers are going to compare your property both the condition and the price to the other listings in and around your neighborhood. Those buyers will determine value, based on properties that are listed or have recently sold in the area. Timing Property values are affected by the current real estate market. Because we can t manipulate the market, we ll collaborate on a pricing and marketing strategy that will take advantage of the first 30 days your property is listed. It s the window of opportunity when buyers and their agents discover your property and are most likely to visit and make offers.

9 REALTY The Home Selling Process: Marketing Your Property My 10-Step Marketing Plan Designed to capture the maximum exposure for your home in the shortest period of time, I ll implement my proven 10-Step Marketing Plan. We will: 1. Price your home strategically so you re competitive with the current market and current price trends. 2. All showing requests are scheduled by myself personally, not an assistant or a showing service. I start selling your home when the phone rings. 3. All feedback will be sent to you directly from myself and you will get the truth. 4. Optimize your home's internet presence by advertising your home on numerous websites in addition to the MLS system. 5. Your home will be photographed using wide angled lenses with digital editing where we enhance the photos and in most cases add extra light and enhancements to set your home apart. Professional photography and virtual tours available. 6. Target my marketing to active real estate agents who specialize in selling homes in your neighborhoods. Specifically, we direct those buyers agents your property flyer weekly, along with phone calls to the top buyers agents to find your buyer. 7. Advertise your home on our Optimized websites where many local buyers search for homes. 8. Advertise your home using Listingbook enhanced listing advertising that specifically targets local buyers who are actively looking for a home now. 9. Provide you with weekly updates detailing my marketing efforts, including comments from the prospective buyers and agents who have visited your home. 10.Your MLS listing will always have 25 wide angle, digitally edited photographs with well written public comments, and Realtor remarks, that will make it stand out to the buyers and buyers agents on the MLS.

10 The Home Selling Process: Staging Your Home Three things to remember: 1. You don t get a second chance to make a first impression. 2. A review of over 2,800 properties in 8 cities found that staged homes, on average, sold in half the time that non-staged homes did. 3. Most buyers make decisions about the property they see within the first 15 seconds of entering the home. What Can Staging Do? Location Size Amenities Condition Cannot be changed Difficult to change Can be changed Can be changed Adding cost-effective amenities and improving the general cleanliness and condition of the home is what we call staging. When a seller stages their home, one of two things happens: 1. The home becomes more valuable than other comparable properties in that price range. 2. The home gets moved up in price and becomes the lowest priced in the next higher price bracket or category.* *Based on the national best-seller SHIFT: How Top Real Estate Agents Tackle Tough Times

11 REALTY The Home Selling Process: Closing and Beyond Coordinating Your Sale to a Successful Closing Anthony Johnson is a Certified Real Estate Negotiator and has a proven Track record of achieving sellers goals and guiding the seller on how to custom tailor the offer and contract to not only achieve the price point desired, but that your increase your odds dramatically to have a successful on time closing. In fact, I will give you exact scenarios when we meet so that you will know that there are more options available to you the seller when offer time comes. All potential buyers will be pre-qualified, so valuable time isn t wasted. Each offer will be presented and discussed with you. I will negotiate the details of your transaction with the other agent. Closing will be prepared, coordinated and finalized for you. We have a full time Client Care Manager that is a licensed Realtor to help you every step of the way with the contract process and the details involved with the sale of your home. Beyond the Sale Do you need an agent to assist you in your relocation? Need a recommendation for a moving company? Would a moving checklist help? I m happy to refer you to great providers of other real estate-related services. I m here to make the sale of your home as smooth and stress-free as possible.

12 REALTY Property Management Services Dear Homeowner, Selling may not be the best option for some owners. Investment properties/rental homes are a great way to build net worth. We can consult you every step of the way. Here are some of our services offers; -Our powerful marketing program includes MLS marketing, ListHub national and international marketing, including an online presence to over 300+ websites, and Rentec Direct online marketing including full social media saturation and direct marketing to our large database of potential tenants. -We offer bi-annual home inspections where we inspect the interior and exterior of the home, with wide angle digital photos or video. -Rentec Direct online portal with full owner access to leases, financial statements, rents are direct deposited to you and you can monitor and view everything we do 24/7 online. -All of your homes unique services are scheduled a year in advance such as A/C servicing, chimney cleaning, pressure washing, dryer vent cleaning, septic tank, cleaning gutters, sprinkler zone checks,etc. Our Vendors are Bonded and Vetted, or we can use yours. -Tenant pets are screened by a third party vendor including full medical history, verification of service animal documentation, and scored on 1-5 paws for acceptance. -We understand tenant turnover/vacancies are the most challenging aspect of managing rental property, which is why our marketing programs are designed to attract long term multi-year tenants. We also offer attorney drafted lease and addenda for peace of mind.

13 REALTY Testimonial - Sold home in List price $1,199,000. Tony Johnson contacted me through his marketing efforts after my listing expired. He was extremely confident that his knowledge of the area and his professionalism and focus on selling (not just showing) the property convinced me to change real estate agents. In just 10 days, my house was under contract (my home had already been on the market for almost 3 years). Tony did everything he said he would and more. He was always professional and a great communicator; he took charge of everything. Tony s assistant, Pamela Schultz, was phenomenal in supporting the marketing efforts and closing the sale. Rob and Karen Martin Clearwater, FL

14 Testimonial - Sold home in List price $875,000. I hired Tony Johnson to list my family s home at the Meridian on Sand Key. It had been on the market previously with another broker. Tony did an outstanding job giving us staging advice and feedback. His marketing brought us significantly more showings (and offers). After only a few months (3), we accepted an offer and sold our home. Tony and his assistant, Pam Schultz, kept us informed of the process, and the communication was first class. I would highly recommend Tony Johnson and his team in the future. K. Seidler Clearwater Beach, FL

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16 REALTY Testimonial - Sold home in List price $750,000. Prior to hiring Tony Johnson, we had our home listed for over a year with zero showings and no results. When we decided to switch listing agencies for the third time, we interviewed several companies and found Tony Johnson to be very professional and fully informed. He had done all of the market research and brought real numbers and backed them up with his professional analysis. Our house sold in just a few weeks at the right price after only a few showings. Tony and Pam stayed with the sale all the way through while protecting our interests. We highly recommend Tony Johnson as a realtor and broker. Brad and Janice Tatum Clearwater, FL

17 Testimonial - Sold home in List price $540,000. I was on the market for nearly three years -three separate times with other agents who couldn t get me sold. Tony saw that my listing had expired he came knocking on my door. I was a bit skeptical at first - but just ten minutes of conversation with him convinced me I should let him try. He impressed me with his market knowledge and confidence that he could get me a contract, after all who is so astute that they realize your listing just lapsed and they knock on your door?? After numerous showings, he brought me qualified buyers and we went under contract in 2 months and closing and everything went very smoothly! This was a very stressful time for me and he was there every step of the way. He s not only a true professional but a caring individual as well. I highly recommend Tony Johnson to all my family and friends. Linda Blume Palm Harbor, FL

18 Testimonial-Sold home in 2014, List price $315,000 When you want to sell or buy a home--tony Johnson is THE MAN! He is professional, there for you 24/7, has great marketing skills, knows the RE market like the back of his hand and by far is one of the best negotiator I have seen. He is tenacious and dedicated to getting the best deal for his client. Any road blocks or difficult situations are addressed head on and he works endlessly to resolve the issue. He is always working for the best experience and sale for his client. If I could give ten stars I would. Tony saved the day for me several times and sold my home! I highly recommend him and highly endorse him. Someone looking for a real estate agent should call him asap. He is a cut above the rest and delivers for his client. His service and persona are above reproach. He is THE BEST!!!!! Holly Kolinski Port Richey, Fl

19 REALTY Testimonial - Sold home in List price $245,000. Tony s experience and knowledge was superior to none! I had a contract within four days of listing my property and closed without a hitch. I will definitely use him and his team again. Michelle Buonomo Crystal Beach, FL

20 Testimonial - Sold home in List price $165,000. Tony and Pam have been and are outstanding realtors who put you first and foremost. They will do whatever it takes to get the job done and done right the first time. They have the compassion and understanding that was demonstrated over and over during the process of selling my home in Gulf Trace. Tony and Pam also set me up in Colorado with one of the finest realtors I could ever ask for. I will be closing soon. I consider Tony and Pam to be contentious, responsive and quite a synergetic team to have working for you. I highly recommend them to help you with your home selling needs. Pat Cieslak Holiday, FL

21 Testimonial - Sold home in 2013 I was introduced to Tony by a neighbor who used him about ten months before our house was put on the market. The neighbor spoke very favorable of Tony and she was amazed at how quickly her house was sold. When it became our time to find a realtor, I interviewed a number of people and then met with Tony. He does his homework like no one else and was extremely bright regarding the neighborhood, history of the area, and what I would call "data is king". I would strongly recommend Tony to anyone and he actually does what he said he would do. With Tony, you get RESULTS! Joe Travia Holiday, FL

22 REALTY Testimonial - Sold home in 2014 Tony, Thank you, our family home of 30 years has SOLD! I want to take this time to thank you for your help in making this happen. Starting with your offer for full price, your advertising, and showings of our property paid off-job well done! Sincerely, Jim & Mary Ellen Lukacsy Port Richey, FL

23 What My Clients Say Tony and his team of professionals are passionate about what they do for others. They truly want to see a happy client. I am a 24/7 kind of person and Tony was quick to respond to my questions and concerns at most any hour of the day and weekend. He is direct and to the point, offers good unbiased advise, lays out the pros and the cons and makes it easier to make a decision. He even went back to the seller(a bank) and got them to accept a reduced offer when the appraisal came in lower than expected. I highly recommend Tony and his team. I know I won t settle for anyone else when its time for me to do business again. Marlin Greenfield, COO Festival Foods Bought a townhome 2011, Tarpon Springs, FL I would highly recommend Tony Johnson as either a seller s agent or buyer s agent. He recently sold my home in a very short period of time in a very difficult market. He is highly knowledgeable in regard to the local Real Estate market in both Pinellas and Pasco counties. He is highly proficient in the use of the internet to properly market and advertise properties. He has a team that makes the whole process seem easy. I would highly recommend Tony Johnson to represent you as your Real Estate agent. Patrick Dowd Sold home in 2011, Palm Harbor, FL Tony s experience and knowledge was superior to none! I had a contract within four days of listing my property and closed without a hitch. I will definitely use him and his team again. Michelle Buonomo Sold home in 2011, Crystal Beach, FL Tony listed and sold my condominium for a fair price in a relatively short time span; considering the real estate market in I ve purchased and sold many homes over the years, and I can honestly say Tony is the best agent I have ever used. I was living out of state, but everyday he would send me reports on what was happening with the listing and the local market. It did help me to make important decisions. When an offer did come in it progressed smoothly. It was a good experience in a time that was uncertain with the local market. Tony worked hard for me and I highly recommend him. 1 st unit to sell in this waterfront complex in over 12 months (2010). Wilietta Fowler Tarpon Springs, FL

24 What My Clients Say Tony is by far the best realtor I have dealt with in the past 70 years. It took us a while to close but Tony and Pam were there with us every step of the way. The knowledge of this professional team was very highly regarded by my spouse and I. Tony always responded to our calls in a very timely manner and helped to resolve each problem as they came up. This sale would not have taken place without his help and skill in negotiating with my mortgage company. We cannot say enough good words about Tony and his team, and cannot thank him enough for all the help in this stressful time. John Varellie Sold home in 2013, Port Richey, FL Tony and Pam have been and are outstanding realtors who put you first and foremost. They will do whatever it takes to get the job done and done right the first time. They have the compassion and understanding that was demonstrated over and over during the process of selling my home in Gulf Trace. Tony and Pam also set me up in Colorado with one of the finest realtors I could ever ask for. I will be closing soon. I consider Tony and Pam to be contentious, responsive and quite a synergetic team to have working for you. I highly recommend them to help you with your home selling needs. Pat Cieslak Sold home in 2012, Holiday, FL Tony is very aggressive. Tony said he would sell our house within 2 weekends and sold it within 3 during the holidays. Pam, his assistant is very knowledgeable and very helpful. Tony and Pam make a great team. Al and Gerry Wilson Sold home 2013, Holiday, FL Tony was a thorough and informative agent who took the time to show us similar listings in the neighborhood, how our listing fit in with the profile of the area and how to market our condo. My husband and I are very impressed with the level of professionalism and knowledge of the market that Tony displayed. We would highly recommend Tony as a highly motivated and very competent agent. Chris & Gillian Jens Sold 2 homes in 2012, Clearwater, FL

25 REALTY What My Clients Say It is ALWAYS a pleasure working with Tony Johnson and his real estate Team! They are true professionals and their buyers and sellers are always very happy with the service they are given. This is reflected with his consistently satisfied clients at our closing table! Mimi Patrick General Manager Star Title Partners After listing our home with other realtors for 6 months and little positive action, we were very impressed with the new marketing approach, continual follow-up, and detailed reports on listing activity. Within two weeks of our listing with Tony s team, we received a qualified offer. The closing on the sale of our home took place several weeks later. There is nothing better than a happy seller and a happy buyer. Tom and Laurie Wooderson New Port Richey, FL Sold a home in 2013 In general terms, Tony Johnson Estates delivered exactly as promised. The firm was extremely proactive in showing the property, which resulted in a very quick sale. The firm exhibited as high degree of professionalism in all areas of the sales and closing process. I believe that Tony Johnson Estates was well aware that good communications between the property seller and the firm is of paramount importance in conducting successful and satisfactory real estate transactions. Charles Knotts Clearwater, FL Sold a condo in 2013 I was with another company for one year and had only two showings. When I signed with Tony in March, and before the house was sold, we had at least 6 showings. The house was sold in 2 ½ months and the full asking price was received. Tony kept me informed on a weekly basis as to the showings, the real estate market, etc.. I could not have asked for a better agent. Thank you Tony! Barbara Sullivan Sold a villa in 2012, New Port Richey, FL

26 REALTY What My Clients Say Tony and Pam, I can t thank you enough for all your efforts in helping me sell my home. You both are true professionals and a pleasure to work with. I believe that it was your honesty, reliability and knowledge about the market conditions and real estate practices that caused my home to sell in such a short timeframe. The showing service made scheduling all the showings easy and convenient. I would recommend your team to all my family and friends. Thank you again for all your hard work. Lenore Darretta Sold home in 2012, Dunedin, FL Tony and Pam, We really like the house and we want to thank you so much for your assistance in helping us find our Florida home. We felt you really cared about us and that was so very important in our search. We appreciate how you stayed in close touch with us throughout the process. Again, thank you, and we would recommend you to our friends. Curtis & Martha Frederick Purchased a home in 2011, Port Richey, FL

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29 REALTY About Me How am I different from other real estate agents? I am committed to showing you all of your options. How much will you net if you sell, and how much will holding and renting add to your net worth. If you are informed, then you are in charge of your financial future! Experience Anthony Johnson has a proven track record of selling the most challenging properties for 9 years in the Pinellas & Pasco counties. Technology Instant notification of showings, feedback direct to sellers, targeted marketing, & e-signatures, we have the tools to meet your specific goals. Expertise I am an expert at marketing & selling residential Real Estate. Whether you had a home that did not sell, or a luxury home and you need the best, I will deliver! Communication We have a full time client care manager that custom tailors your feedback & communication to your needs, whether it is by phone, text, , face time, or mail, Clients for Life Our past clients love referring us to their friends and family. Awards/Recognition Certified Negotiation Expert (CNE) Designation. Personal Lifelong resident of Pinellas county. I am a Veteran of the US Army Infantry. 13Fmos Forward Observer Field Artillery. My Commitment to You The absolute best Real Estate experience achievable 100% Guaranteed.

30 REALTY Why Anthony Johnson Realty? Technology Leading-edge tech tools and training give me the edge in effectively marketing your property online, 24 hours a day, seven days a week! Best of all, Anthony Johnson Realty offers the highest levels of customer service only a local company can offer, with the global advertising platform that you would expect. Teamwork Anthony Johnson Realty is based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, I m confident that every Anthony Johnson Realty professional shares the common goal of serving you, my client, in the best way possible. Knowledge The team at Anthony Johnson Realty stays ahead with education, training, and a growth based culture centered on customer service. Reliability Founded on the principles of trust and honesty, Anthony Johnson Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces my belief that my success is ultimately determined by the legacy I leave with each client I serve. Service Anthony Johnson Realty is founded on the belief of giving more service than is expected.

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32 Checklist Please have the following ready when we meet: Extra key for your house Print out the attached five page Sellers Property Disclosure and fill out, sign and initial each page bottom. ( ed separately) Description of your house with all of the items you would like to have featured in your color brochure & internet advertising. Any property surveys you may have. A list of the property fixtures that do not convey (items that you are keeping, chandeliers, curtains, etc.).

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