Real Revenue From Real Estate Advertisers

Transcription

1 Real Revenue From Real Estate Advertisers For technical assistance call RAB Member Response at For audio, dial into the conference center: toll-free anywhere in the USA ( outside the USA, tolls apply) PIN code: # Toggle between FULL SCREEN and window by touching F5 Brandeis C. Hall VP Training MUTE and UNMUTE your phone line by touching *1 Audio may be recorded for training purposes.

2 If at any time you have Technical difficulties RAB Member Response

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5 PDF of slides Will be available Watch your Watch your for a link to an evaluation and the PDF.

6 Real Revenue From Real Estate Advertisers Brandeis C. Hall VP Training

7 Here s What We ll Cover 1. How to prospect the real estate industry effectively 2. Monetizing a Real Estate show on your station 3. Unlocking new advertiser relationships across related categories 4. Specific ideas you can sell

8 NAR 2009 Forecast Existing homes 2009: Up 1.4% 2010: Up an additional 6% New home sales 2009: down 33% 2010: Up 14%

9 2009 Century 21 Survey Top reasons for buying a house: 60% want a bigger living space 56% raising or starting a family 44% seek to be closer to work 28% taking advantage of lower prices

10 2009 Century 21 Survey Top reasons for buying a house: 77% said the $8,000 First-Time Home-Buyer Tax Credit makes them more likely to purchase a home this year

11 2009 NAR Survey Reasons For Realty Agent Choice : 36% agent reputation 23% agent trustworthiness 13% agent knowledge of the neighborhood 12% agent is friend/family member 12% agent association with a firm

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13 REAL ESTATE TODAY RADIO Critical content in tough times Up revenue in a down market Two hours every weekend Hosted by award-winning Gill Gross Backed by THE NATIONAL ASSOCIATION OF REALTORS and its REALTOR members in your neighborhood

14 PW1 CONSUMERS WANT IT We asked News/Talk Radio listeners in a 2008 study 25% of 25-54s plan to buy or sell in the next 12 months Almost 50% of Adults plan to buy or sell in the next 12 months Yet only 24% get real estate information from an existing radio program *Source: National Consumer Study, News/Talk Listeners, A25-54, Paragon Research, 2008

15 Slide 14 PW1 Paul Woodhull, 7/21/2009

16 REALTORS WILL SUPPORT IT We asked REALTORS about radio 80% will recommend it to clients and customers REALTORS spend nearly $1 billion annually to market their services 30% will be interested in buying advertising on the show 10% already buy radio advertising *Source: National Members Study, Paragon Research, 2008

17 CREDIBLE, TIMELY INFORMATION When and how to buy and sell a home, and all the steps in between Features experts, interviews, call-ins, and field reports even a local market conditions segment that lets your station become the trusted adviser All topics are tested by research and focus groups: TOP TOPICS Local Market Conditions 7.9 Remodeling To Enhance Home Value 7.7 Successful Selling Factors 7.6 Preparing Home For Sale 7.5 Best Time To Buy And Sell 7.4 From the NATIONAL ASSOCIATION OF REALTORS

18 OPEN DOORS TO NEW BUYERS New reasons for your sales reps to call on dozens of related product category sponsors: brokerages, home improvement, banking, outdoor, security, insurance, furniture, electronics, entertainment, moving, and many more. Call on the thousands of REALTORS in your market

19 UNPRECEDENTED OPPORTUNITIES Spots, features, brand integration (local segment) Logos, banners, and hyperlinks on your site Station e-newsletters Text messages campaigns (if applicable) Big idea promotions, sweepstakes and contests Live remotes and revenue generating appearances

20 MULTI-PLATFORM REAL ESTATE Two hours in local markets like WABC New York and WMAL Washington DC Nationally on terrestrial and satellite radio Online at RETradio.com Embedded audio player on REALTORS web sites On cell phones via Foneshow In via the Real Estate Today e-newsletter Podcast via RSS and itunes

21 RAB Resources Real Estate Instant Background Articles on Demand Co-relation Charts MP3 Audio

22 Brandeis C. Hall VP Training RAB Member Response