Simply the best Web real estate solution for Local Newspapers

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1 [JM1] Paper.net HomeSeller Simply the best Web real estate solution for Local Newspapers

2 HomeSeller Simply the best Web real estate solution for Local Newspapers Key Benefits The HomeSeller is an Internet real estate program designed to allow a publication to be the primary local, Web real estate source. Compete effectively against national and regional competitors like Realtor.com. And Microsoft s HomeAdvisor. And CyberHomes. And others! And your local MLS which may already be providing online listings. Command the local web real estate market with the HomeSeller and the promotional power of your publication. Compete immediately with the Onsite Implementation Program. The Onsite Launch Program quickly and successfully launches your HomeSeller. This program signs up initial agents, and gives the necessary tools to your sales staff to get commitments from all firms. "We have yet to demo the HomeSeller to a firm without an agent signing up. Stephen Schroeder The Wenatchee World (Wenatchee, WA) The HomeSeller gets results for realtors. Agents sell homes from leads generated by the HomeSeller. "As a result of HomeSeller I received over 60 hits on that property. This resulted in 5 s received asking about the property. Two parties came forward and made offers which resulted in a finalized offer that is in escrow scheduled to close this month." Hal Palmer Palmer Development Group (Longview, WA) Agents add and edit their own listings online. Agent management of their listings reduces the publication s cost of operating and maintaining the HomeSeller. "I have been very impressed with the ease and immediacy of entering listings and changing data. It is far more efficient than our national Coldwell Banker Online Web Site, and I like the fact that changes made to the listings are posted and effective immediately. I would highly recommend this program to other real estate offices." Mary Eklund Coldwell Banker Inc. (Longview, WA) The HomeSeller supports & promotes the real estate agent. Realtors have their own Web page on the HomeSeller, complete with all their listings. The HomeSeller encourages interested homebuyers to take the next step of contacting the agent. HOMESELLER.NET PAGE 2 10/4/00

3 Local Newspaper HomeSeller Implementation Options OPTION #1 SELF-LAUNCH HOMESELLER PROGRAM Site implementation program Download free self-launch signup at Initial conference call to get things underway. Base HomeSeller program provided. Step by step launch checklist & support Step by step HomeSeller setup and configuration information at HomeSeller services and fees worksheets HomeSeller forms and guides available to print Marketing materials and example ads available to print Support forms available to print Agent Training Guide available to print Launch and seminar checklist provided OPTION #2 ASSISTED LAUNCH HOMESELLER PROGRAM Webmaster training and support HomeSeller staff helps web master setup local, custom HomeSeller program Assistance in setting up files and program links on the local server Assistance in customizing local search criteria Help Webmaster setup infrastructure for photos along with broker, agent, listing selfpublishing Marketing consultation and recommendations Suggestions, recommendations to sell effectively against competitive real estate sites Help paper determine fees to charge target agents, photos, feature home, FSBOs HomeSeller promotion campaign recommendations along with proven house ads Live HomeSeller site with local agents and listings ready for soft launch HomeSeller staff contacts and trains key local real estate agents 2 key agents additional agents for a minimal fee Listings: HomeSeller staff puts up the listings for the key agents Up to 25 listings per agent, objective is listings for soft launch Support materials for training sales staff and real estate agents provided HomeSeller soft launch HomeSeller staff assists publication to successfully launch the HomeSeller. Soft launch recommendations - marketing materials available Broker, realtor kickoff event recommendations HOMESELLER.NET PAGE 3 10/4/00

4 Local Newspaper HomeSeller Implementation Options: OPTION #3 ON-SITE LAUNCH HOMESELLER PROGRAM Included are all the assisted launch services in Option #2 Webmaster training and support Marketing consultation and recommendations Live HomeSeller site with local agents and listings HomeSeller soft launch Plus the following onsite launch services Market research real estate survey 100 sample, one-minute phone survey- additional sample available Web penetration and use, project future web use Percentage web users who buy real estate; project real estate purchasing Document percentage of market not aware and have not used Realtor.com Onsite Launch Program (one full day) HomeSeller Planning Implementation meeting (1.5 hours) Review HomeSeller implementation with management, sales staff, answer questions Sales staff training meeting (one hour) Review HomeSeller program with sales staff, answer questions Present sales suggestions, overcoming objections, how to use program Real estate agent kick off presentation (1.5 hours) Breakfast or luncheon presentation of the HomeSeller to real estate agents, brokers Presentation of publication s HomeSeller advertising & promotion program Train agents how to enter their listings and photos Overcome any objections and concerns; close and sell One-on-one target real estate firm presentations (in their offices) In office presentations to pre-sell target firms and prospective agents OPTION #4 MLS AGENT AND LISTING DATA IMPORT AND ENHANCEMENT Import MLS agent and listing information enhance with self-publishing MLS data import and parsing MLS listing and agent import into the HomeSeller search and display program Self-publishing marketing feature is revenue for the paper - competitive edge for the agent Edit listings, correct spelling and abbreviations, change prices in real time. Add marketing enhancements such as headlines, additional information about the listing. Other marketing features such as feature home, open house, rentals. Agent biographical and contact information can be added to the MLS data-base by the agent at anytime. HOMESELLER.NET PAGE 5 10/4/00

5 LOCAL Newspaper HomeSeller Fees 9/2000 Circulation Option #1 Self-Launch Option #2 Assisted Launch Option #3 Onsite Launch Hosting Technical Support Fee HOMESELLER.NET PAGE 5 10/4/00 Agent & Marketing Support Fee Daily over 150,000 $0 $1,999 $4,950 $499/month $5 agent fee/month Daily 50,000 to 150,000 $0 $1,499 $2,500 $399/month $5 agent fee/month Daily 25,000 to 50,000 $0 $999 $1,950 $299/month $5 agent fee/month Daily 10,000 to 25,000 or Weekly over 100,000 Daily 5,000 to 10,000 or Weekly 25, ,000 Daily under 5,000 or Weekly 10,000 25,000 $0 $749 $1,950 $199/month $5 agent fee/month $0 $599 $1,950 $149/month $5 agent fee/month $0 $499 $1,500 $129 month $5 agent fee/month Weekly under 10,000 $0 $199 $1,500 $99 month $5 agent fee/month Option #4: MLS data import quoted on a project basis. Travel expenses for onsite services billed at actual cost, client pays facility costs. HomeSeller Launch Options Option 1: Self-Launch summary Base HomeSeller program provided, initial phone conference Local site implementation and configuration through web based support and materials Marketing and launch support through step-by-step guide available on HomeSeller web site Note: Monthly fee begins upon delivery of HomeSeller program. Full month if before 15 th of month. Option 2: Assisted Launch summary All the services above in Option #1..PLUS THE FOLLOWING TELEPHONE SUPPORT Web master training by HomeSeller staff HomeSeller site setup and configuration assistance from HomeSeller staff Marketing consultation and technical support provided by HomeSeller staff HomeSeller staff calls 2 local agents and inputs initial listings, site ready to soft launch with branding Key local agent training placement of listings on HomeSeller site HomeSeller launch consultation and support provided by HomeSeller staff Option 3: Onsite Launch summary All the services above in Option #2..PLUS THE FOLLOWING ONSITE LAUNCH SUPPORT Market research survey for the onsite kick-off seminar presentation 100 sample, one-minute survey information to sell against realtor.com One site training and marketing support one full day Management HomeSeller planning meeting Broker, agent seminar - HomeSeller kickoff event In-office HomeSeller presentations to key brokers and agents. HomeSeller Ongoing Support Services Other Information Monthly hosting technical support fee includes Sales staff training HomeSeller program updates HomeSeller license Technical updates Web master support Web hosting (program and listings) Monthly agent support and marketing fee includes HomeSeller staff available to answer questions from agents Marketing ideas and support Revenue generation program support and consultation HomeSeller national ad sales Publication will allow paper.net to sell advertising on 2 banner ad spots and 10 real estate directory positions. These advertisers will not directly compete with local advertisers. Other Information Fee assumes that image files would reside on the clients' local server; Paper.net provides quotes for additional hosting services. Non-exclusive: Paper.net offers the HomeSeller on a non-exclusive basis.

6 HomeSeller Client List Daily Astorian Daily Tidings Beloit Shopping News Daily Record Phoenix Times The Recorder & Times Cadillac Evening News Craig Daily Press Lincoln County News Foster's Daily Democrat The Ellsworth American The Register Guard The Herald Action Advertiser York County Coast Star Idaho Mountain Press Kenosha News Herald News Journal World News-Sentinel The Daily News Marco Island Eagle County Pennysaver The News Register Skagit Valley Herald The Telegraph News-Times Ogden Publishing Corporation The Omak-Okanogan County Chronicle Ottumwa Courier East Oregonian PittsburghLive Idaho State Journal The Independent News Capital Press Steamboat Pilot The Tri-City Herald The Times-News The Columbian The Wenatchee World Herald Republic HomeSeller clients as of 9/00 Astoria, OR Ashland, OR Beloit, WI Bentonville, AR Bristol, RI Brockville, ON Cadillac, MI Craig, CO Damariscotta, ME Dover, NH Ellsworth, ME Eugene, OR Everett, WA Fonddulac, WI Kennebunk, ME Ketchum, ID Kenosha, WI Klamath Falls, OR Lawrence, KS Lodi, CA Longview, WA Marco Island, FL Massena, NY McMinnville, OR Mt. Vernon, WA Nashua, NH Newport, OR Ogden, UT Omak, WA Ottumwa, IA Pendleton, OR Pittsburgh, PA Pocatello, ID Pompton Lakes, NJ Salem, OR Steamboat, CO Tri-Cities, WA Twin Falls, ID Vancouver, WA Wenatchee, WA Yakima, WA For additional information, or to schedule a live HomeSeller demo, please call HOMESELLER.NET PAGE 6 10/4/00

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