By Jason Hattaway (Founder - Realtyfax)

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1 By Jason Hattaway (Founder - Realtyfax)

2 Copyright Realtyfax, Inc All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by any information storage and retrieval system, without permission in writing from the publisher.

3 Hi, and thanks for downloading this report. My name is Jason Hattaway, and I m the CEO of Realtyfax. When you read this report to the end, you ll discover a groundbreaking new way earn 5% to 20% more for your home - without spending thousands on remodels. It s 3 little-known secrets I m going to share with you in fact. the expired listings. When you read this report to the end you ll also discover 2 very critical secrets about why U.S. homeowners are losing (on average) $21,980, and why 30% of all homes for sale end up in And I ll reveal a simple way to guarantee that your home sells faster than 99.3% of others on the market. See, while many home sellers are busy working with traditional realtors The BIGGEST breakthrough of the Century for selling your home at upwards of 5% to 20% more, with an almost guaranteed rapid sale is quietly unfolding. People are calling it the New Seller s Revolution. So far, the reaction from traditional realtors who ve seen this breakthrough has been disgust, anger, and animosity because these 3 secrets I m about to reveal are laced with some very JUICY details other realtors would do anything to keep you from knowing about. In fact, the pressure from other realtors has gotten to the point that I considered not sharing these 3 exclusive secrets (I m simply not one to try and piss off a whole industry). But, the more I thought about how much time and effort I put into developing these 3 secrets, the more I began to believe that home sellers deserve to know about this. It isn t right to listen to a handful of angry realtors, and deprive home sellers of this critical information. I ve come to the conclusion that it s ok to ruffle a few feathers if it means helping home sellers. So, that s just what I m about to do. To be more precise

4 These 3 Secrets Will Allow You To Easily Identify The Golden Realtors In Your Area... Fast I m not talking about the top 1%. I m talking about the 1% of the 1% of realtors. The true Unicorns that can sell your home faster than 99.3% of other realtors while getting you far more money for your home - what you really deserve! And these 3 secrets will give you the keys to AVOID realtors who don t know how to market your home, don t have the ability to get you a fast sale, can t earn you 5% to 20% more money, have no track record of consistent success, and are possibly even just part-time realtors. Now when you use these 3 secrets in the way I m about to show you, you won t ever have your home placed in the expired listings, which forces you to waste more time and money. And you won t be forced to search for another realtor who most likely can t get you what you want for your home, and may not even be able to sell it at all. That s why home sellers are scrambling to be a part of this New Seller s Revolution. No Other System Has A 99.3% Accuracy Of Making Home Sellers 5% to 20% More Money, With An Almost Guaranteed Rapid Sale It s a game-changer, and home sellers who have already experienced it would never consider hiring a realtor in the traditional way again. It s turning the real estate industry upside down. Who am I to make such a BIG promise? Like I said, my name is Jason Hattaway.

5 I m a Florida based real estate broker who s spent the last 3 years developing something incredible I ll share with you in just a moment. And it s something that your realtor will NEVER reveal to you. In all my time spent becoming a realtor, getting my licenses, becoming a Certified real estate instructor, Certified real estate negotiator, passing the Broker s exam etc., I ve never seen a home selling breakthrough quite as INCREDIBLE as what you re about to see. So, how do you know I m not full of B.S.? Well, here are a few real estate credentials I ve earned, so you can know I m qualified to give you advice on real estate. My Real Estate Broker s License My Real Estate Instructor's License

6 Certified Real Estate Negotiation Expert Certified Pricing Strategy Advisor

7 My State Of Florida Brokerage License Friend, if you re selling your home, don t even think about hiring a realtor until you see this. This could radically change your life. And it makes no difference if... You ve lost faith in realtors to get you the price you deserve You ve been the victim of an expired listing You think the only way to get more for your home is by spending thousands on upgrades

8 Or you falsely believe that selling your home should take months on end, it doesn t matter See, I did a deep dive on the real estate industry over the past 3 years and found some STARTLING information. I spent many, many, many late nights to uncover why so many realtors fail their clients on price and speed of sell, leaving home sellers frustrated, angry, and even losing sleep over the matter. Here s The Shocking Truth I Discovered About Why So Many Realtors Don t Deliver Results What I discovered is nothing short of amazing, and it reveals the truth about realtors who don t produce desirable results. Knowing this truth gives home sellers the unfair advantage they so desperately want when selling their home - a higher price, a guaranteed sale, and a faster sale. This discovery I made proves that each and every home seller in America (on average) is losing $21,980, and this consistent loss continues to happen because the market is flooded with substandard realtors. Don t believe me? Let me prove it to you... If you look at the current average home sale price in America it is approximately $314,000. When you multiply that by an Equity Preservation indicator (We'll discuss this in a second) of 7%, which is a conservative number for the difference between an average agent and the top performing agent in your area, you will notice a $21,980 loss of equity. And did you know that approximately 30% of all homes for sale in America end up in the expired listings? Impossible you say? I thought so too. I didn t just pull this number out of a hat though. It took me over a month of number crunching to discover this fact. Why did it take me so long to figure out? Well, the Realtors Association keeps expired listings statistics private from the public in order to maintain trust among home sellers. The association collects data on houses,

9 homeowners information, transactional data, property tax data, zoning data, foreclosure data, and expired listing data. All of this information can be freely found on the internet in many other places, except for the expired listings statistic and some transactional data. They guard that data like a lion guards a cub. But why? The Realtors Association is setup to protect consumers and agents by creating a safer marketplace to conduct transactions. So, while their intentions are to protect agents by hiding this expired listings data, they re actually protecting a HUGE pool of unqualified realtors in the process. If the public really knew the amount of homes that end up in the expired listings, they would Lose all faith in real estate agents Realize that who they work with matters Know that not all agents are created equal Wonder why they are paying someone on a results basis who has no chance of actually getting the results they are after Realize they need a better way to hire an agent And realize they need a better way to distinguish between the good and bad agents By now you may be thinking Screw working with an agent. I ll just sell my home direct and make more money. The problem with that is homes sold by owners directly sell for roughly 14% less than homes sold with an agent. Even after paying commissions, you re still better off working with an agent. Instead, the solution is to learn this insider knowledge I m about to share with you that can help you pick a STAR agent. Here s Why 30% Of Homes Never Sell My research has brought me to two conclusions. I firmly believe that 30% of homes end up as expired listings because Agents are lying to homeowners about how much their home is worth just to get business These agents simply don t know how to price a home.

10 It s an OUTRAGE that there are so many realtors doing business like this, and it s a huge injustice to homeowners. But that s just the expired listings I m talking about... Imagine how many homes don t expire, and then sell for far less than they should have gotten because the realtor didn t know how to market the home and get top dollar for it. Most homeowners look at these mediocre sales results and don t even realize how much money their realtor left on the table at closing. The market is so accustomed to substandard results that sellers have learned to accept far less money than they deserve. But this can all be fixed with the 3 secrets I ve been telling you about. These 3 Proprietary Secrets Almost Guarantee You Get 5% to 20% More For Your Home... Fast These 3 secrets are proprietary, and I ve developed them for the sole purpose of identifying the top 1% of the 1% of realtors in your area that can sell your home for more money, in a much shorter time. This information can t be found anywhere else because it has taken me years of time and money just to uncover the sources needed to be able to share these 3 secrets with you. I call these three secrets KEY PERFORMANCE INDICATORS (KPIs). When you understand what these indicators are, you can gain an unfair advantage over almost any other home seller. These 3 secrets measure the agent s performance, and generates a list of only the cream of the crop realtors. The 1% of the 1% of realtors. This means narrowing the list of realtors down to only 1 or 2 who can sell your home faster than any other realtor in your area, for a MAXIMUM price. Secret #1: Probability of Success Indicator

11 The first and most important performance metric is known as the Probability of Success Indicator. If ACTUALLY selling your home and avoiding the expired listings is your plan you want this number to be as close to 100% as possible. It represents the probability of the agent getting the job done! A low number in this category is a HUGE RED FLAG. Believe it or not, there are agents out there that have a 0% chance of actually selling your home. Would you like to know that before you hire them? I M CERTAIN THEY RE NOT GOING TO LET YOU IN ON THAT SECRET! Secret #2: Equity Preservation Indicator The second Key Performance Indicator is called the Equity Preservation Indicator. If you are after top dollar for your home, you need this number to be as high as possible. It is a reliable indicator of the agent s ability to price homes accurately and defend their value during negotiations. When you compare this indicator among agents or an area average, you will get an approximation of how much of your home s equity could be preserved by using a particular agent versus other agents in your area. For Example: Agents look at the recently sold comparable properties, expired listings, and current homes for sale in your area to determine a probable selling price for your home. Let s assume that selling price is $400,000. If one agent s Equity Preservation Indicator is 99% and another agent s is 92%, then you re looking at a 7% difference between the two agents. If you take that 7% and multiply it by the probable selling price of $400,000, you ll notice a $28,000 difference between the two agents. THAT $28,000 IS YOUR EQUITY! So, I ask you, what is 7% of your home s value? I m sure it s a lot! Here's some even better news! According to Zillow The median price of homes currently listed in the United States is $275,000 while the median price of homes that have sold is $238,800. If you divide 238,800 by 275,000 that gives you 86.8% equity preservation indicator. That is 10%

12 12% lower than my preferred agents in that price point. So to go with 7% is conservative. Can you see how this information is valuable? A low number in this metric can be an indicator that the agent doesn t know how to price a home correctly, is weak at negotiating, allows the homeowner to dictate an unrealistic price, or worse, misrepresents the home s value as a way to entice the homeowner to do business. (I m sorry to say the last one frequently happens, and it s at your expense.) As a homeowner, you want to avoid a low number in this category, or you will be set up for failure, lost equity, and wasted time. Secret #3: Time on Market Indicator The third and final performance indicator is called the Time on Market Indicator. If getting your home sold as quickly as possible is your priority, you ll want this to be as low as possible. If the agent prices homes accurately and markets them effectively, you will see a low number for this metric when compared to other agents in your area. A high number for this metric is a reliable indicator that the agent over prices homes, does a poor job marketing the property, or possibly both. This is an important metric that you need to be aware of because too often, homeowners unknowingly hire agents with extremely high Time on Market Indicators. This mistake ends up putting homeowners in unforeseen time constraints when their houses are taking too long to sell. This forces them to accept below market value offers because they now have a deadline or somewhere else they need to be. Do you think this information could save you time and stress if you had it assembled for you prior to hiring an agent? You will notice, when evaluated together, these indicators paint the overall picture of an agent s performance, and will directly impact the overall success of your home selling process.

13 Okay, so now that I have shared with you my KEY PERFORMANCE INDICATORS, how many agents do you think you will need to interview to find the PERFECT AGENT? To be honest, I think you have a better chance of finding the proverbial needle in a haystack. SERIOUSLY, THE ODDS ARE STACKED AGAINST YOU. Fortunately, I ve already done the work for you! I track the performance data of agents in real-time, and I caution you, the vast majority of agents out there need to be avoided. And that is precisely why I created the Agentfax Report... To allow you to see the very top realtor/s in your area, without having to know all the technical stuff that goes into assembling and measuring the KPI s I just showed you. My Agentfax Report does all this work for you. Here s What Your Agentfax Report Will Look Like

14 But Not Everyone Qualifies To Receive An Agentfax Report If you can answer true to the following, then you re a good fit and you can go ahead and request your report. However, if you can t answer true to all of these then please don t complete the report request. You simply don t qualify.

15 I am willing to provide a testimonial with profile picture upon seeing the promised results that my Agentfax Report gives me. (Since I ve recently brought Agentfax to market, my priority is to get you great results and collect your feedback.) I am not currently under contract with an agent I own a home and am planning to sell in the next 12 months I won t try to dictate the selling price without trusting the agent s advice I don t blindly make claims that my house is worth more than it is with no actual support to back it up I am more concerned with the results my agent generates, not how much time he spends doing his work I understand the value your Agentfax Realtors provide, and I know it s pointless to try to find the cheapest commissioned agent Here s How Much It Is Since this personalized report is extremely valuable, earns sellers 5% to 20% more, and reveals the top 1% of the 1% of realtors, the true cream of the crop, I knew I was going to have to charge for it. It s very time consuming to hand produce these customized reports for each seller s area, and analyze all the data until I ve found a true champion realtor. It can take up to 2 hours just to produce one report, and that s why I chose to put a price tag on each one. But, the cost far outweighs not doing it simply because home sellers are earning anywhere from 5% to 20% more money with my Agentfax Report. It s a NO-BRAINER, especially when you consider that hiring a traditional realtor to sell your home could result in an average loss of $21,980. Can you think of a few ways to spend an extra $21,980? So, how much would a report like this be worth to you? I could certainly sell a customized report like this for $1,000 or more, and it would be worth every penny. In fact, people are already ing me to tell me how much this is worth to them. And they re absolutely right. And just to gather and analyze all the various sources needed to do this on your own would require you to spend 3 or more years becoming a real estate broker, and another

16 3 years to uncover the hidden gems needed to narrow the field of realtors to top winners. Even still, there are 394,400 real estate agents in the U.S. and none of them have figured out this critical information you and I now possess. For just $199 you can have your personalized Agentfax Report rushed to you in just 48 hours. If you re still reading this, I know that you would agree that this price is a drop in the bucket compared to the financial loss you ll experience working with a substandard realtor. But, I was talking to a friend the other day who told me Jason, since this is a breakthrough new service that will transform the real estate market, why not make it super easy for people to get your Agentfax Report. That way you can get this into the hands of as many sellers as possible? So, I thought about what he said and came up with something that solves this problem. Since I'm doing a market test, I don t want price to be a reason to not take advantage of this. So, I ve decided to drastically reduce the price. It s not $ Not $99... Not $49... Not even $9... For A Limited Time You Can Request Your Agentfax Report Absolutely FREE! Why free? Well, I m doing a market test to see how many home sellers request a report while it s free. I m simply gauging the market before I start charging $199 for it. And the response has been incredible so far.

17 This free offer will end very soon. I simply can t afford to hand produce these reports for free much longer. Here s how it works There is a big green button below that says Request My Free Report. When you click that green button below you ll be taken to a simple request form page. It s fast and easy to fill out. No hard questions. Just simple ones so I can gather information about your local market. After you complete the short questionnaire, you ll be added to my list and I ll start working on your personalized Agentfax Report asap. When it s done (typically in about 48 hours), I ll it to you. Inside the report you can expect to see a list of only the top 1 or 2 realtors who ve passed my stringent qualifications. Click on the green button below to request your free Agentfax Report. Just for a second, imagine you re having a chat with a friend just a week after you sell your home. And imagine beaming with JOY when you tell them about the Agentfax Report that was responsible for getting you 10% or even 20% more for your home. Now imagine hiring a typical realtor. You aren t so quick to rave about the experience. In fact, deep down you kind of feel like you got a little screwed, even if that realtor was recommended to you or they were a friend of yours. This is a lot of money we re talking about putting in your pocket. Don t leave it up to someone who really doesn t have the qualifications you need. Due to the fact that I m offering this report for free, It s really not even necessary to offer you a guarantee. Doing so is kind of silly because I m taking on all the risk anyways, and I m not selling anything.

18 But, since I know you re going to see such great results using my Agentfax Report, I wanted to give you a guarantee anyways. So you can feel all warm and fuzzy inside. So You re Covered By My MAX Price and Speedy Sale Guarantee! I guarantee that you will see a bare minimum of 5% more for your home versus hiring a realtor at random, and I guarantee your home will sell fast, or I ll pay you the original price of $199 that I ll soon be charging for this report. You will earn significantly more for your home when you request my Agentfax Report. You will be able to save a HUGE amount of money that could be used on your family s education, for vacations, to make improvements in your new home, and more. I take selling your home very seriously so you have my personal commitment that your report will give you the results you desire. I m not happy unless you are happy. I believe in my Agentfax Report so much, I guarantee it. - Jason Hattaway My proprietary process produces the absolute BEST realtors in your area. I m committed to providing you with a report that generates a minimum 5% increase over what any other realtor can get you. And many times that number can be 10% to 20%. To prove to you that I mean business, if my recommended agent and you agree to work together, and my report fails to get your home sold with the results you are expecting... I Will Pay You $199! Just me at info@realtyfax.co and provide me with your address so I can overnight you a check.

19 My Agentfax Report Replaces The Outdated Drudgery Of Hiring An Unqualified Realtor So, how about it? Would you like me to show you the TOP AGENTS IN YOUR AREA and an easy and direct path to the results you are looking for? My Agentfax Report will show you which agents in your area can get you the most money for your home, in the shortest amount of time, with the highest probability of success. Like I said, I could easily charge $1,000 or more for this report, but for a short time during my market test, I ll provide it to you FREE OF CHARGE. This market test could end at any time, and if you wait and come back, you ll likely pay $199. You can take advantage of me while I m doing this market test. Simply click the green button you see below that says Request My Free Report. When you do I ll ask you some very simple questions, and you ll be added to my list of requests. (Typically within 48 hours you ll have your report.) You ve Really Got Just 3 Options As you read this right now, it s likely that you know what you need to do. And it s something that can put a mountain of cash in your pocket at closing, so you can provide for your family, take your family on a much needed vacation, afford upgrades in your new home, or just stuff your bank account with more cash. And when it comes right down to it, you ve got just 3 options. Option 1: DO NOTHING. Pretend like you never read any of this, leave this page behind, and go on about your life. Keep telling yourself that you ll just find a realtor on

20 Google, or hire that guy your cousin is telling you about. And risk a large sum of lifechanging money. But I know that if you ve read this far it means you re really interested in knowing who the Unicorn realtors are in your area. So, doing nothing isn t even an option. Option 2: Spend years becoming a real estate broker, and spend even more years doing a deep dive on the real estate market to figure this stuff out yourself. You and I both know that isn t even an option for you, unless you truly want to become an agent. But, it s just not a good idea for most sellers. PLUS, with everything you would need to know, it s way too easy to mess things up. Do that and you could be in a worst place than when you started. I don t want that for you anymore than you do. And then there's option 3... At no risk to you, do what so many other sellers are now doing, request your report, and earn the 5% to 20% more you deserve for your home, without having to go through any of the B.S. And join the others who have now discovered the New Seller s Revolution. Think about it. It s a no-brainer option, and all you have to do is click that green button you see below that says Request My Free Report. Like I said, I m going to be charging $199 for this report as soon as this market test is done, which will be very soon. If you leave this page and come back later, it s likely you ll be paying full price. My passion in life is to help home sellers like you avoid getting a sour deal at closing, but the only way I can help you is to click that Request My Free Report button now. Please note, you must have passed the qualification questions I asked you earlier to be considered. I know you re going to see incredible results with the report I send you, just like so many others are now experiencing. Thank you so much for your time.

21 To a higher price and faster sale! Jason Hattaway Florida Real Estate Broker Realtyfax, Inc. P.S. LAST WARNING! I ll be charging $199 for this report once this market test ends. For just a few more days I ll deliver your customized Agentfax Report absolutely FREE, within 48 hours! P.P.S. I am incredibly confident that my report will sell your home much faster at a maximum price, and I know that you'll be blown away when you see the bottom line results. You can get your report by clicking the green button below. If you have any questions you can reach us at info@realtyfax.co.

22 Realtyfax, Inc 2018 Legal Inform

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