Call Me When You Are Serious About Selling Your Home. Jeff. Paxson. Your REALTOR for Life. Jeff Paxson Team. (317)

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1 Call Me When You Are Serious About Selling Your Home (317)

2 s Team came to our home and went through the marketing strategy and team concept for selling our home. They really put our minds at ease, giving us advice and suggestions on how to prep our home to sell while getting the most that it would sell for in the market. Jeremy & Jessica Keeton (317) I noticed that your family has your property for sale, and with your permission I wanted to take this opportunity to introduce myself and what I have to offer in ways of my listing program. I am, and I am a broker with Keller Williams. I have a tremendous fee-for-service structure which allows families to be competitive in this market, keeping their expenses down, and allowing for more equity in their pockets or accepting a lower selling price and still net out the same bottom line as a company charging 5%, 6%, 7%, or higher in real estate commissions. In addition to an incredible commission structure, I will also profile your home to make certain it is ready for the competitive housing market. Staging your home has become paramount in the successful marketing of your home. Having someone look at your property, strictly from the perspective of preparing the house for the open market, gives homeowners great advantage over homes which have not used this service. From talking about the curb appeal as buyers approach your family s home, to looking at your property s cleanliness and organization, my TEAM will work with you on preparing your home for the market. It could simply mean clearing the clutter off of the kitchen counter to changing the color of a room, when I stage I am using time-tested and proven methods. 4.5% My fee-for-service is never more than of your sales price, very often a great deal less. My program includes all costs which are only collected upon successful sale and close on your property. I am going to become the top real estate company in Central Indiana because I keep my system simple, do a huge volume, and deliver on my promise to best market your home using the most effective advertising methods in the industry. And of course, satisfied clients referring friends and family to me has been instrumental to my success. Saving thousands of dollars is worth a telephone call, wouldn t you agree? There is a large inventory of pre-existing houses for sale, and to be successful a seller must be serious. Positioning themselves with an experienced real estate agent, properly pricing their home while staging their house to have it stand out from others in their price range, and using a competitive fee-for-service structure to allow their net proceeds to be maximized are the right steps to move toward a successful sale and close. Is your family serious about selling their home? If so, give me a call at (317) and set up a time for my TEAM to meet, with no obligation, and discuss the goal of selling your current home, and if you would like, have a conversation about buying your new home. Sincerely, (317)

3 Providing Your Home With the Best Internet Exposure Available! Thousands of potential homebuyers visit our website on a weekly basis. Homebuyers can view multiple photos as well as a detailed description of your home. Potential buyers can also find information about schools, the surrounding community and much more. By listing your home with, your home will not only be featured on.com, it will automatically be featured on high-profile information websites such as Yahoo.com in their respective Real Estate Centers. Homes listed in the BLC may appear in other key home-shopping destination websites including Realtor.com and HomeAdvisor.com. These strategic home-shopping websites bring in homebuyers from around the corner, around the country, and around the world! My website includes some great features for my home sellers as well. I have added a seller support button to the website. You can request anything you might need, receive answers to questions you may have, or inquire about any other real estate-related issues. Sale Price The Plan Commission Comparison Chart 6%* Commission * * Plan Potential Savings $100,000 $6,000 $4,500 $1,500 $125,000 $7,500 $5,625 $1,825 $225,000 $13,500 $10,125 $3,375 $325,000 $19,500 $14,625 $4,875 $425,000 $25,500 $19,125 $6,375 Sale Price 6%* Commission ***Seller Sells*** 1.5% Commission Potential Savings $100,000 $6,000 $1,500 $4,500 $125,000 $7,500 $1,825 $5,625 $225,000 $13,500 $3,375 $10,125 $325,000 $19,500 $4,875 $14,625 $425,000 $25,500 $6,375 $19,125 * This program is offered by the, not Keller Williams, commissions are not set by law. REALTOR fees are not set and are negotiable. Any comparisons to a percentage commission, such as 6%, are for illustration and comparison purposes only. The information herein is deemed to be accurate, but not guaranteed. All information needs to be verified. ***1.5% if homeowner finds the buyer. All information, while deemed reliable, is not guaranteed. Vendors are subject to change without notice. (317) (317)

4 Organization Tips for Selling Your Home Repairs This, in my opinion, is the number one task a family can do to prepare their home for the open market. Buyers will associate the way your home holds furniture and personal items with how they will keep the home. While this seems unreasonable, it is true. If your closets are over-stuffed or over-flowing, prospective Buyers will feel that their clothes will never fit. Solution: Get boxes, a lot of boxes. Pack away as many items as reasonably possible. While you can t go down to one pair of Levi s, maybe you can still get by with a couple fewer pairs. Perhaps a few of those books or stuffed animals could be put aside. Maybe fewer board games would free up some room. Pack these items in the boxes and stack them neatly in the garage. Buyers will look past a stack of packed boxes. Cleanliness I once toured a home, a very nicely priced home, which offered many amenities. The comment our Buyers made was how unclean the home seemed, especially the kitchen. The feeling was, while all the counters were wiped down, and there was no debris lying around, the home did not feel clean. Yet comparing the home to others sold, this home was below market value. I concluded the reason it did not sell was twofold: a) It was in a very small market due to price, competing against new construction. b) The unclean feeling the home had. Solution: To resolve this situation, you are going to cross in to the organizational area I spoke of, as well as minor repairs, the next topic. As you organize, pack away as much as possible, the worn items such as old pots and pans, or odd cups and drinking glasses. Newer and well cared-for personal items reflect well on your home. As you are reducing your personal items, more space will be exposed. Look at these areas and address any and all concerns. Sand the cupboards were you have cleared items out. Paint interior closet spaces, if needed, with a neutral color. Wipe down drain pipes under your kitchen sink. Really clean your home as well. Your screens and windows might need to be touched up from the recent rainfall and dust. Bookshelves become dusty (Note: check the filters on your HVAC system for cleanliness). Do your carpets need to be cleaned? Hopefully with all the items packed away, this should be easier to accomplish. The best way to accomplish both organization and cleanliness is to have a good plan, taking one room at a time and moving on to the next, with an end date in mind. Enlist the entire family to help. Major Repairs: This would include any large repair that needs to be made, such as a new roof, or a new hot water heater or septic system. Minor Repairs: There are always going to be minor jobs that your family will want to complete before putting your house on the market. While it is always good to try to do some repairs before placing you home on the market, do not attempt to do them all. Quite honestly, you will never get done, always finding one more item to add to the list. There are a couple of areas to resolve prior to listing, then everything gets accomplished as time allows. I had a Seller tell us one time, I ll fix whatever someone wants fixed, I just need to know what my Buyer would like fixed. He was right: every Buyer is going to want something different, so let the Buyer tell you what he or she wants. The items to do prior to listing your home include: Any painting, especially interior painting Any obvious repair: broken cabinet doors, stopped up drains, etc. Anything that is a safety concern, such as broken stairs Repairs you can make after you have listed your home include: Cleaning gutters Tightening loose screws and bolts Oiling squeaky doors and drawers These lists are not complete, but should give you the flavor of what to attack first and then second. Of course, of paramount importance is the balance between getting your home ready and taking too long in getting it on the market. Full House Inspection I don t expect this to be a popular suggestion, but I really believe in it. Typically, Buyers do the full house inspection and I still want them to, however suppose their inspector discovers a major defect and perhaps there is a cracked heat exchanger in the furnace. One of two things will occur: the Buyer will buy the home with you paying to fix the problem, or the Buyer won t buy the home, with you still fixing the problem. If the latter occurs, you still have to go through the process of re-showing your home and re-negotiating your sale. If you had done a full house inspection first, you would have discovered the cracked heat exchanger and the following would have occurred: 1. You would have fixed the problem 2. The Buyers would not have the problem, giving them Buyers remorse 3. You would have negotiated with the repair in mind before an accepted offer, not after. One thing any REALTOR will tell you, if you have a problem with your crawl space, or if you (317) (317)

5 have termites or any other issue, you want to know before you put your home on the market. I represented a Buyer on a house in which a full house inspection was performed. It turned out that there were major crawl space defects. The cost to fix them was close to $9000, which the Seller paid for. The Seller honestly did not know about it, but reasoned to fix it, since the Buyer was still willing to buy the home. Of course, had the Buyer not wanted to buy it, the Seller would still have had to fix it, and by then, every REALTOR in the area would have known of the problem. No doubt any new Buyer would be scared, affecting the price of the sale. However, had a full house inspection been done by the Seller, they would have discovered the defect and it would have been fixed. While the entire $9000 would not have been recovered in a sale, certainly a portion of it would have. Finally, my Buyer bought the home. What if he hadn t? In closing, I realize this may appear to have a great deal of work behind it; but for the best sale price and quickest sale on the market, it requires effort from the entire family. As well as effort, sacrifices are required. A Seller often asks me, How can we do this and still live here? Without a doubt, putting your home on the market puts a slight change on daily life. I minimize the inconvenience as much as possible, but there will still be some. By preparing your home for the market, as well as allowing only pre-qualified Buyers to tour your home, the selling process will go as smoothly and quickly as possible and with the Plan, you keep more of the equity you own. Frequently Asked Questions Q How can do this? A This can be answered in two parts. First, my costs are somewhat fixed, whether I have 1 listing or 100. Secondly, by doing the volume that I am doing, I am able to keep costs down. Q What kind of exposure will my home get? A A recent study stated that 89% of Buyers are first turning to the Internet for home buying. When you list with me, your home will be listed on multiple websites. Listings will be on the MIBOR system (MLS/BLC) and all REALTORS who are members of the Metropolitan Indianapolis Board of REALTORS will have access to your home information. The sign in the yard will also provide tremendous exposure. Q How long do I have to list for? A I do 6-month/180-day listings. Due to the costs that I do have, I have to be able to take full advantage of my marketing techniques, and for them to be most effective. Q What volume of sales does do? A My TEAM has averaged a closing on a house every 2 days for the past several years. Q Why should I list with the? A By offering very high exposure through my marketing strategy with my Internet coverage; highly-visible, multi-colored signs; area coverage in various home magazines; as well as working with every REALTOR in the state, I am able to offer the best value on the marketing of your home. Q What kind of customer service does offer? A You will receive regular phone calls or s, keeping you informed of market changes, new listings, expired listings, and other valuable information. The can also be reached anytime you have a question at (317) Q Are there any costs to my family if my property doesn t sell? A No, you only pay if the property closes. Q Why don t other agents offer this? A Who knows? (317) (317)

6 Flow Chart of Selling Your Home A Step-By-Step Guide Serving Central Indiana SELECT AN AGENT ESTABLISH A PRICE LIST YOUR HOME MARKET PLAN IMPLEMENTED BY YOUR AGENT HOME IS SHOWN BY VARIOUS AGENTS PURCHASE AGREEMENT IS WRITTEN OFFER IS ACCEPTED BUYER & SELLER NEGOTIATE PRICE/OTHER BUYER APPLIES FOR FINANCING OFFER IS REJECTED RESPONSE NEGOTIATED & ACCEPTED BUYER HAS INSPECTIONS/ PREPARES RESPONSE RESPONSE IS REJECTED APPRAISAL IS DONE ON HOME LOAN IS APPROVED TITLE WORK, SURVEY & PAYOFF ON CURRENT MORTGAGE ARE ORDEERED CLOSING DATE ESTABLISHED WALK-THROUGH TO BE DONE ON HOME 24 HRS PRIOR TO CLOSING CLOSING! (317) (317)

7 Marketing Plan Comparison Chart Before You Make a Decision, Compare Our Plan Plan Other Offices Commission Comparision 4.5%??? Multiple Listing Service (MLS/BLC) YES!??? Use State-of-the-Art Lockboxes YES!??? All Million-Dollar Top Agents YES!??? Proven Success! (Since 1996) YES!??? Live Voice Answering the Phone YES!??? Aggressive Internet Marketing YES!??? Feedback on a Weekly Basis YES!??? Office Open Every Day YES!??? Agents Show Your Home YES!??? Pre-Qualify Buyers YES!??? I Help Buyers Find Financing YES!??? I Negotiate & Prepare Contract YES!??? I Handle All the Paperwork YES!??? I Supervise the Closing YES!??? I Don t Get Paid a Penny Until I Sell Your Home YES!??? Co-op With Other REALTORS YES!??? Buyers Directed to Voic NO!??? Up-Front Fees NO!??? Denise Godwin Account Executive Security Title Services, LLC (317) N State Road 135, Suite D Greenwood, IN Office: Cell: Fax: dgodwin@stindy.com

8 M.A.K. Construction Construction Residential & Commercial All Phases of Construction Interior & Exterior Painting Interior Painting Drywall Framing Remodels Exterior Painting Caulking a dh Plumbing Home Repairs Power Washing Electrical New Construction General Carpentry Just ask...we do it ALL! Adam Harness Design, LLC Corporate Identities Fully Insured Free Estimates Marketing Materials Search Engine Optimization Services we offer: Brandon Ennis, Owner brandon@mak-indy.com Website Design Website Redesign Banner Ads Business Cards Brochures Content Consultation Content Management Systems E-Commerce Solutions Flyers Media Integration Postcards Product Packaging Print Ads Social Media (Facebook, Twitter, etc.) Web Marketing Website Maintenance Training...and more! Web Development...Complete Solutions for Small Businesses If You Want One of These, Call (317) Serving the Greater Indianapolis Area (317)

9 Serving Central Indiana