Your Dream Home Awaits

Transcription

1 INTERNATIONAL HOME BUYER FEST Your Dream Home Awaits

2 PRESENTS INTERNATIONAL HOME BUYER FEST

3 01 INTERNATIONAL HOMEBUYER FEST HIGHLIGHTS OF THE SHOW WHY INTERNATIONAL HOMEBUYER FEST INDIAN MARKET SCENARIO DIGITAL MARKETING PLAN ABOUT BLING EVENTS ABOUT SQUARE YARDS PAST PARTICIPANTS AWARDS AND ACCOLADES

4 INTERNATIONAL HOMEBUYER FEST International Homebuyer Fest is a flagship event series which connects you to a diverse range of potential buyers who are seeking real estate investment opportunities. Developers would find an alliance opportunity to exhibit their developments to business owners, Non-Resident Indians (NRI), Person of Indian Origin (PIO), professional property investors, mid-to-top level management professionals & more. The show brings ample projects which would offer the audience with best investment opportunities

5 HIGHLIGHTS OF THE SHOW EVENTS 150+ Highly successful events in the span of 2 years have been conducted to showcase exclusive real estate properties. TOTAL FOOTFALL Total 60,000+ footfall attracted by International Homebuyer Fest since its inception TRANSACTIONS Transactions in Gross Transactional Value - approximately US$ 900 Million* DEVELOPERS 110+ developers have participated in our events from across the globe. MISSION STATEMENT 03 The mission of Bling is to raise the bar by becoming a true partner to our real estate partners and providing them with an outstanding level of service and expertise that is innovative and ambitious. We aim to be the light which unveils a world of opportunities for investors & homebuyers. We are dedicated to the highest standards, systems and performance necessary to fulfill all our customers real estate dreams. We curate an ideal platform for networking, obtaining reliable and up to date property market information and, of course, property to buy. It is designed to cater for all levels of property experience- everyone from the novice to the seasoned investor will find the answers to their questions. 04

6 WHY INTERNATIONAL HOMEBUYER FEST International Homebuyer Fest as a holistic platform assists its attendees to attain perspicuous insight on the latest trends in the real estate industry. The Expo assembles real estate exhibitors to build a long-term customer relationship with high-net worth customers, investors and to offer profitable business opportunities. Lead Generation: An extensive and integrated marketing campaign across ATL, BTL and Digital Marketing platforms for lead generation, targeted at affluent NRIs who show a positive and possible propensity towards real estate investments. Meet: Connect and interact with visitors, investors and possible home-buyers who have the means and desire to purchase finest properties. Sell: Exhibit your real estate projects to an abundant pool of relevant potential customers, real estate investors, corporate investors, and real estate professionals who are seeking for lucrative and genuine real estate investment deals. Explore: A 360 degree platform, intellectually designed to offer developers to showcase their projects to targeted investors. Explore the needs and requirements of end-users across a diverse range of customers

7 INDIAN MARKET SCENARIO With the introduction of regulations such as RERA, GST, Benami Transaction Prohibition, REITs and demonetization, the real estate business in India has adopted more transparency which will assist easing the business. Drop-in cash transactions were led by the demonetization which has helped end-users to obtain products at seemingly affordable prices. As per reports, a sudden surge in demand for affordable housing has been observed. Regularization in compliance issues led to demand for ready to move in projects, which are being sold in market like hot cakes. Financial Advisers have reported an appreciation in the prices of new developments in most of the cities. The rapid and sudden demand for co-working spaces, corporate spaces has given Indian Real Estate market wings to fly high which will certainly lead to long-term industrial growth of the sector with strengthening values

8 DIGITAL MARKETING PLAN Digital marketing plans and strategies are implemented to target the right set of audience through a diverse range of marketing channels which are designed to target investors and end-users. Google: Google Search PPC Display Campaigns Facebook: Facebook Lead Forms Carousel Ads Sponsored and Boost Posts ers: Mailer blasts for separate set of demographics ranging from national to international geography and wide range of age groups Native Ads: Ads targeted to different categories viz. News, Finance, Investment, Real Estate and so on. Content Marketing: Sponsored tagline display ads targeted to different categories viz. News, Finance, Investment, Real Real Time Bidding Platforms: Platforms display and pop campaigns through RTB media buying platforms BTL Activities: Targeted at HNIs across corporate and residential societies TV Radio: Advertisement campaign across all popular FM Radio channels Marketing: Extensive SMS and Whatsapp marketing Flyer: Inserts in leading Newspapers and Estate and so on Dailies Focused RSVP: Focused RSVP Activity on geo-segmented database done by our dedicated teams in local geographies of the event.

9 ABOUT BLING EVENTS Bling Events is one of Asia s largest real estate focused events company. Bling is the event management arm of the Square Global group and specializes in niche and luxury events with a special focus on Residential Real Estate. Bling Events reach spans countries like Hong Kong, Singapore, U.A.E, Malaysia, Qatar, Oman, Bahrain, Kuwait, U.K., Australia, Canada, U.S., Amsterdam and Indian cities including Mumbai, Delhi, Gurgaon, Noida, Bangalore and Pune. It has organized hugely successful HNI focused events in various formats across the globe and some of its flagship events have gone on to become prominent fixtures in the events calendars of the NRI/PIO diaspora. LONDON AUSTRALIA ABU DHABI HONG KONG Currently, its list of clients includes many top developers in India as well as big international names such as Emaar, Damac, Deyaar, Lodha, DLF, Godrej Properties, Danube Properties, Oberoi Realty, Purvankara, Mahindra Lifespaces, Wadhwa Group, Omkar Realtors and many more. In the last three years, Bling has conducted a total of 150+ events across the globe that have witnessed a total footfall of 100,000+ home buyers leading to spot closures of properties worth $150Mn and influenced another $900Mn of overall property transactions. DOHA SINGAPORE DUBAI 11 12

10 ABOUT SQUARE YARDS Square Yards is a technology-enabled Online to Offline (O2O) transaction and aggregator platform for the Global real estate. Founded in October 2013 and growing at a scorching pace, it is already the largest distributor by revenues for the primary residential real estate in India and it also enjoys a virtual monopoly in the Non-Residential Indian (NRI) markets. It has achieved a significant scale in facilitating real estate investments worth more than USD $1 Billion to satisfied customers worldwide through its direct presence of more than 2000 employees in 40+ cities in 10 countries including Australia, Canada, Hong Kong, India, Malaysia, Oman, Qatar, Singapore, U.A.E and the U.K

11 PAST PARTICIPANTS & MORE 15 16

12 Entrepreneur of the Year 2016 COWE Excellence Award 2016 Best Luxury Real Estate Brokerage 2016 Woman Super Achiever in Real Estate Women's Icons Award 2017 by BERG The World s Greatest Brands and Leaders Asia and GCC Winner 2017-India Emerging 20 Excellence in Industry- Real Estate (Employment Creation) by Council of Skilled India Entrepreneurs Real Estate Consultant of the Year Super Startup of the Year 2017 Marketer of the Year 2017 Leading Indian Channel Partner in UAE by CREDAI Awards And Accolades Business World 40 Under 40 Achievers 2017 Property Portal of the Year 2017 by Asia Real Estate Excellence Marketer of the Year (National)

13 CONTACT INTERNATIONAL HOME BUYER FEST Contact us: Plot No-122, Sector 44 Gurgaon Aman Singh Sehmbey Arjun Sharma Shanice Pereira Unit No - 703/704, 7th Floor, E Wing, Atul Projects - Corporate Avenue, Chakala, Andheri (East). Mumbai