A GLOBAL REAL ESTATE BRAND

Transcription

1 A GLOBAL REAL ESTATE BRAND The Coldwell Banker brand has a global reach with offices in 47 countries and territories, including the United States and Canada. There are approximately 3,000 Coldwell Banker offices worldwide. The Coldwell Banker brand has a presence in the following countries and territories (as of 12/31/2015): United States Argentina Aruba Australia Bahamas Belize Bermuda Brazil Canada Cayman Islands China Colombia Costa Rica Cyprus Czech Republic Dominican Republic England Egypt France Ghana Granada Germany Guatemala India Indonesia Ireland Italy Jamaica Kenya Malta Mexico Monaco Panama Puerto Rico Romania Spain St. Kitts/Nevis St. Martin St. Maarten Thailand Turkey Turks and Caicos United Arab Emirates Uruguay Venezuela Virgin Islands (British) Virgin Islands (U.S.) 2015 COLDWELL BANKER QUOTABLES STATISTICS (AS OF 12/31/2015) NUMBER OF U.S. TRANSACTION SIDES: 730,128 AVERAGE U.S. SALES PRICE: $308,398 (15.8% HIGHER THAN THE NAR 2015 AVERAGE ** ) TOTAL U.S. SALES VOLUME: $225.2 BILLION NUMBER OF U.S. $1 MILLION+ TRANSACTION SIDES: INDEPENDENT CONTRACTOR SALES ASSOCIATES/REPRESENTATIVES WORLDWIDE: 84,793 COLDWELL BANKER OFFICES WORLDWIDE: 2,966 25,171 ($1.94 MILLION AVERAGE SALES PRICE) **National Association of Realtors 2015 Average: $266,400

2 IMPACTING THE INDUSTRY 2015 MILESTONES JANUARY Budge Huskey, President and CEO of Coldwell Banker Real Estate; Bruce Zipf, President and CEO of NRT LLC.; and 11 other top leaders in the Coldwell Banker network were named to the annual Swanepoel POWER 200 list, which identifies the most influential players in the residential real estate brokerage industry. FEBRUARY Coldwell Banker Real Estate launched the CBx Listing Experience, which allows Big Data to augment an agent s local knowledge and marketing capabilities. JUNE Agents affiliated with Coldwell Banker Real Estate earned 40% more sales volume than any other national real estate brand according to the 2015 REAL Trends The Thousand report (6/26/15), as advertised in The Wall Street Journal. JULY Coldwell Banker Real Estate launched its first 30 Under 30 program, highlighting the incredible efforts of the next generation of independent real estate professionals affiliated with the network. Driving over 8.5 million views online, the Home s Best Friend commercial aired during the 87th Annual Academy Awards. According to AceMetrix, it remains the highest-rated ad ever in the real estate category. As an extension of the commercial, the brand pledged to help find homes for 20,000 adoptable dogs in 2015 via the Homes for Dogs Project with Adopt-a-Pet.com. The goal was achieved by September. APRIL The Coldwell Banker brand is ranked #1 in sides and dollar volume by REAL Trends 500 (4/20/15). MAY Coldwell Banker Real Estate again partnered with MLB.com to present Coldwell Banker Home Field Advantage, a look inside the homes of current and former baseball players. The first Coldwell Banker affiliate launched the powerful Zap platform connecting buyers, sellers and agents like never before. By the end of 2015, a total of 106 companies were using Coldwell Banker Zap. AUGUST Coldwell Banker Real Estate unveiled a joint survey with CNET that found more than 1 in 4 Americans own smart home devices. SEPTEMBER Coldwell Banker Real Estate unveiled a multifaceted program to showcase the benefits of smart home technology, including the announcement of a multi-year sponsorship of the world-famous CES; an advertising and content relationship with the world s largest and most trusted online source of consumer technology news and reviews, CNET; and sponsorship of the CNET Smart Home in Louisville, KY. OCTOBER Coldwell Banker India received the 2015 Franchisor of the Year Real Estate award given by Franchise India 2015.

3 COLDWELL BANKER ON THE WEB THE MOST INFLUENTIAL REAL ESTATE BRAND ON SOCIAL MEDIA 2015 COLDWELL BANKER ON LOCATION YOUTUBE VIDEO VIEWS: +101% 2015 COLDWELL BANKER BLUE MATTER BLOG VISITS: +18% 2015 COLDWELL BANKER ONLINE ENGAGEMENTS: 43 MILLION 2015 KLOUT SCORES ERA BERKSHIRE HATHAWAY CHRISTIE S HOMES KELLER WILLIAMS SOTHEBY S BETTER HOMES & GARDENS CENTURY 21 RE/MAX TRULIA ZILLOW COLDWELL BANKER

4 PREVIEWS COLDWELL BANKER INTERNATIONAL Previews was founded in 1933 and acquired by Coldwell Banker Real Estate in Today, this highly exclusive program is a world leader in luxury real estate sales, represented by a select group of certified Previews Property Specialists, making up only 8.5% of all Coldwell Banker affiliated sales professionals. PREVIEWS BY THE NUMBERS The Coldwell Banker network handled more than 25,171 transaction sides of $1 million-plus homes, equating to $133.5 million in luxury sales each day. The average sales price in 2015 in this category was $1.94 million. The Coldwell Banker brand dominated the 2015 The Thousand by REAL Trends as advertised in The Wall Street Journal, with more agents named to the list than any other brand. Coldwell Banker-affiliated agents and teams on the list generated a total of $8.8 billion in total sales volume 40% more than the next highest-ranking brand. More than 30% of traffic to coldwellbankerpreviews.com represented visitors from more than 200 countries, led by Canada, France, Brazil, Russia, Spain and the United Kingdom. The Coldwell Banker luxury lifestyle blog, previewsinsideout.com, saw an 18% increase in web traffic in Overseas traffic combined for 55% of readership. SIMPLY THE BEST The Coldwell Banker brand has a history of being selected to market the most expensive listings in the United States. Year after year, the brand has set a new benchmark for luxury in the ultra-high-net-worth real estate market. From Southern California to South Florida and the South of France, Previews listings and sales of record have truly come to represent the best in class. *Coldwell Banker Quotables as of Jan. 31, 2015 **Data based on closed and recorded transaction sides of homes sold for $1 million or more as reported by the U.S. Coldwell Banker franchise

5 Kaiser REAL ESTATE

6 Real Trends Top 500 Report* SMITH & SMITH REAL ESTATE

7 COLDWELL BANKER KAISER Kaiser Real Estate was established in 1958 Ranked #1 most productive agents in any office in the Indianapolis Metro Area Ranked #11 amongst area real estate offices for total sales volume with only 33 agents Our office is consistently recognized by the Indiana Business Journal as one of the most productive residential real estate offices in greater Indianapolis. Our core strengths include our National Resources, Local Stability, and Personal Commitment. Our company has thrived in the greater Indianapolis area since Coldwell Banker Kaiser's personal commitment to clients is to offer a level of service that goes unmatched in the real estate industry. Our realtors provide our clients with top notch marketing tools, cutting edge technology, and an experienced full service staff. CBKaiser.com Facebook.com/ColdwellBankerIndy * Twitter.com/CBKaiser1 * YouTube.com/CBKaiser1 * ColdwellBankerKaiser.Blogspot.com

8 COLDWELL BANKER ONLINE Global Presence: 49 Countries / 3,115 Offices / 84,900 Agents Over 107 Years providing real estate service 90% of buyers start their home search online Total Online Views Monthly Mobile Traffic ColdwellBanker.com

9 The Coldwell Banker Network RANKED RANKED NUMBER ONE in sides and dollar volume... once again The Coldwell Banker brand has a standard of quality that cannot be matched. Need proof? The Coldwell Banker network dominates the REAL Trends 500 survey year after year. This is what DOMINANCE looks like in the latest REAL Trends 500 report: 510,831 sides (42% higher than the next nearest brand) $164.9 billion in sales volume (118% higher than the next nearest brand) Congratulations to the following Coldwell Banker Real Estate affiliated companies for their inclusion on the 2014 REAL Trends rankings: SALES VOLUME SIDES COMPANY NAME SALES VOLUME SIDES COMPANY NAME SALES VOLUME 1 1 NRT LLC 11 7 Coldwell Banker United, Realtors Coldwell Banker Bain Seal Coldwell Banker Seacoast/Advantage Coldwell Banker Howard Perry & Walston Realty Inc The Select Group (Coldwell Banker Select Group) Tomlinson Real Estate Group (Coldwell Banker Tomlinson) Coldwell Banker Honig Bell Coldwell Banker Schmidt Realtors Coldwell Banker Select Real Estate Coldwell Banker The Real Estate Group, Inc Coldwell Banker Legacy Coldwell Banker Weir Manuel Coldwell Banker Prime Properties Coldwell Banker Apex, Realtors Coldwell Banker D'Ann Harper, Realtors Coldwell Banker Danforth Coldwell Banker Hearthside, Realtors Coldwell Banker Select Professionals Coldwell Banker Premier Realty 229 Coldwell Banker George Realty Coldwell Banker Roth Wehrly Graber Coldwell Banker Heritage Realtors Coldwell Banker Barnes Coldwell Banker Mid-America Group, Realtors 282 Coldwell Banker Brokers of the Valley Coldwell Banker Vanguard Realty, Inc Coldwell Banker Harris McHaney & Faucette Coldwell Banker Wallace & Wallace, Realtors Coldwell Banker Hubbell BrairWood 315 Coldwell Banker Beachside Realtors Coldwell Banker Gosslee Coldwell Banker West 337 Coldwell Banker Island Properties Coldwell Banker Caine Coldwell Banker Preferred, Realtors 377 Coldwell Banker Coastal Alliance Coldwell Banker Elite Coldwell Banker Premier Real Estate 411 Coldwell Banker Schmitt Real Estate Co. 422 Coldwell Banker Mason Morse Real Estate 434 Coldwell Banker Dynasty 2014 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Each sales representative and broker is responsible for complying with any consumer disclosure laws or regulations. Nothing in this document is intended to create an employment relationship with the Coldwell Banker office or Coldwell Banker Real Estate LLC. Any affiliation by you as an agent with Coldwell Banker is intended to be that of an independent contractor sales associate. SIDES COMPANY NAME Coldwell Banker McMahan Co Coldwell Banker Heart of America Realtors, Ltd Coldwell Banker C&C Properties 470 Coldwell Banker Doug Arnold Real Estate, Inc Coldwell Banker Premier Group Coldwell Banker Hunter Realty Coldwell Banker Schneidmiller Realty Coldwell Banker Triad, Realtors 357 Coldwell Banker Ed Schlitt, Realtors 379 Coldwell Banker Brown Realtors 381 Coldwell Banker Alfonso Realty 385 Coldwell Banker Rector Phillips Morse 395 Coldwell Banker KPDK 409 Coldwell Banker Covenant Real Estate, Inc. 436 Coldwell Banker Legacy Real Estate Group 442 Coldwell Banker Plaza Real Estate 453 Coldwell Banker Hedges Realty 483 Coldwell Banker Ellison Realty 488 Coldwell Banker Pacesetter Steel Realtors 490 Coldwell Banker Mountain West Real Estate, Inc.

10 REAL TRENDS STATISTICS CB Has Higher Average Sales Price than the Following Brands 8% above RT 500 Average 35% Higher than KW 31% Higher than Re/Max 34% Higher than C21 15% Higher than Better Homes and Gardens 8% Higher than Berkshire Hathaway Home Services / Prudential Real Trends CB is the #1 Real Estate Brand 20% of Sides 21.5% of Dollar Volume