2017 sponsorship brochure. Arena Berlin. With the help of WAF we work with some of the most creative and
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1 Arena Berlin November 2017 Arena Berlin November 2017 Sponsorship 2017 sponsorship brochure 2017 brochure With the help of WAF we work with some of the most creative and talented With the architects, help of WAF and interior we work designers with some on of this planet which means that the GROHE most creative can be and seen talented in some architects, of the world s and most iconic buildings. This interior is something designers that on this we planet are very which proud means of. GROHE, that GROHE Founder can Partner be seen in some of the world s most iconic buildings. This is something that we are very proud of. GROHE, Founder Partner Incorporated with: Incorporated with:
2 WELCOME TO THE WORLD ARCHITECTURE FESTIVAL AND INSIDE WORLD FESTIVAL OF INTERIORS Since its launch in Barcelona in 2008, the World Architecture Festival has become the annual meeting place for more than 2,000 global architectural leaders will mark our 10 year anniversary and our second year of WAF in Berlin, a city with magnificent architectural heritage, and first-class contemporary buildings, which make it a true architectural destination. The extraordinary re-emergence of Berlin as a capital city has prompted a wave of architectural projects which have global attention a perfect backdrop for the World Architecture Festival. Our attendees come to learn, discuss latest trends, share ideas and celebrate excellence. The WAF awards sit at the heart of the festival, the only global awards programme where projects are presented live by the architects to an illustrious panel of international judges will see the festival s exhibition and networking area grow once again offering further opportunity for you to expand your presence at the festival. The theme for the 2017 programme will be Performance, reviewing the role of architecture and buildings from a variety of perspectives. These will include the way buildings become part of the urban spectacle to functional, economic and psychological impacts. Subsidiary themes will include the technical performance of products and processes, providing a wide choice for delegates to find both insight and inspiration. WAF is your opportunity to meet the world s architectural elite, showcase your products, make contact with award winners and judges and increase your brand recognition at a global scale. Paul Finch, Programme Director
3 A FESTIVAL LIKE NO OTHER - WAF IN NUMBERS The World Architecture Festival is the only annual live event that celebrates architecture and design from across the globe architects, designers and allied professionals attend 411 shortlisted projects Each delegate pays international EUR judges giving to attend live critique 50 inspirational seminars 60 countries represented 80 internationally acclaimed speakers 39 building types presented Established for 10 years 4 nights of parties and networking events 3 key elements awards, conferences and an exhibition 1 former bus station, a unique industrial and urban venue WAF is the one architectural event which just has to be experienced every year due to the sheer magnitude of the insight it offers into what is being evolved in architectural thoughts worldwide. Sanjay Puri, Founder, Sanjay Puri Architects INSIDE World Festival of Interiors is incorporated with WAF but has its own distinct identity, awards programme and conference. INSIDE shines a spotlight on the people, projects and developments that are changing the face of global interiors.
4 WHAT S AT WAF Hundreds of live award crits Every shortlisted architect will present their entry to an international judging panel. Hear the inside story on hundreds of projects plus find out what the WAF judges think about finalist schemes. Architectural tours WAF s Berlin city tours conducted by local specialists open up new Berlin perspectives by presenting hardto-find architecture gems and cuttingedge art spaces. Seminar and Keynote Programme Architects are inspired by the world s most influential architects and commentators. The 2017 programme theme is Performance. Gala Dinner The Festival culminates with a celebratory Gala Dinner revealing the best of show winners at the fascinating Postbahnhof. Festival Gallery Experience the breadth of international architectural excellence in the WAF Festival Gallery: More than 400 projects will be exhibited for the duration of the festival. Festival Hall Architects engage with leading suppliers, see exclusive installations and experience the latest in product design. The Festival Hall Stage talks focus on working globally, cutting-edge technology and innovative materials.
5 SPONSOR CASE STUDIES WHO ATTENDS? Just a few of the leading practices that attend include: WAF FOUNDER PARTNER WHAT ARE YOUR MAIN OBJECTIVES? GROHE s objective when partnering with WAF is to increase our brand awareness amongst the world s leading architects and to have a constructive dialogue about how GROHE can help support them and their businesses in the future. WHAT DO YOU DO AT WAF IN ORDER TO ACHIEVE THIS? We have a great 'creative network'; we bring to WAF our developer and investor clients who want to meet the world s best architects and introduce all parties. This three-way relationship is mutually beneficial and helps us, as a business, understand what is needed to make the project come to fruition. WHAT ARE THE RESULTS SO FAR? With the help of WAF we work with some of the most creative and talented architects, and interior designers on this planet which means that GROHE can be seen in some of the world s most iconic buildings. This is something that we are very proud of. Jan Shepherd, Global Brand Director WAF SPONSOR WHAT ARE YOUR MAIN OBJECTIVES? Our objective in joining WAF in Singapore 2015 was to meet with international architects. Honestly I do not know of any other event where such a number of highly respected international architects gathered last year to celebrate their work and their success. WHAT DO YOU DO AT WAF IN ORDER TO ACHIEVE THIS? By presenting our product portfolio in the exhibition area of WAF we can highlight that our beautifully designed products can play an important role in the creation of sustainable, futureproofed buildings. WHAT ARE THE RESULTS SO FAR? We are connected to numerous architects now who we would not have met without WAF. I am very much looking forward to this year s World Architecture Festival. Katrin Förster, International Key Account Manager n 3XN Architects n 5+Design n AECOM n Aedas n AGi architects n A-lab n Allen Jack+Cottier Architects n Allford Hall Monaghan Morris n Allies and Morrison n Bates Smart n Boogertman + Partners n CannonDesign n Cox Architecture n DSDHA n EAA Emre Arolat Architecture n EFFEKT n FaulknerBrowns Architects n Foster + Partners n Gerber Architekten n HDR Rice Daubney n Hülle & Fülle n Kohn Pederson Fox n Nikken Sekkei n ONG&ONG n Park + Associates n Perkins + Will n PHL Architects n RTA Studio n Schulz und Schulz Architekten n Sweco Architects n Tengbom n White Arkitekter n Woods Bagot n Wowhaus
6 WAF S GLOBAL MARKETING AND PR REACH 110,000 international architects in our database 82,000 social media followers 53,000 monthly web users 30,000 interior architects and interior designers in our database 500+ global news articles each year 40 international media partners including The Architectural Review, Dezeen and ArchDaily 50 WAF Podcasts shared globally 4 direct mail pieces sent each year to 20,000+ architects At WAF you have serious discussions about architecture and start to see where we re going to be in the future. It's that face to face dialogue with people that are doing amazing things that makes this one of the most important things that happens in architecture each year Michael Heenan, Principal and CEO, Allen Jack+Cottier Architects The excursions, parties and gala dinner offer excellent opportunities to network. WAF is the most inclusive cross-border event on the architectural horizon! Brigitte Van Bakel, Principal Architect, AMi
7 2017 SPONSORSHIP PACKAGES: FEATURE SPACE: The Festival Hall is where architects and designers go to be inspired for their next project. Contribute to their journey of inspiration by creating a feature space to demonstrate your product innovation. 735 per sq. metre. ** Book now as over 60% of floor space has already been sold SPONSOR A CATEGORY: The WAF and INSIDE Awards are at the heart of the festival. Position your brand at the forefront of architectural excellence by sponsoring one of the 40 categories or a dedicated prize. e.g. Best use of Timber Prize Sponsor one of the 40 categories: 15,000 10,000 if booked with a feature space Sponsor a dedicated prize: 15,000 SPONSOR A NETWORKING EVENT: The WAF social calendar is integral to the festival experience. Host one of the WAF or INSIDE parties for an unparalleled networking and branding opportunity with WAF s elite audience. WAF Welcome Party: 7,500 Welcome drinks: 10,000 EXCLUSIVE Gala Dinner Drinks Reception and After Party: 25,000 EXCLUSIVE Find your respective account manager to learn more about WAF and INSIDE 2017 opportunities. Visit us on stand C10 or contact us below. Caroline Londono E: caroline.londono@emap.com M: +44(0) T: +44 (0) David D souza E: david.dsouza@emap.com M: +44 (0) T: +44 (0)
8 Arena Berlin November 2017
2018 FESTIVAL GUIDE. World Architecture Festival RAI Amsterdam November 2018
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