13 th INTERNATIONAL CONGRESS OF SHOPPING CENTERS AND CONFERENCE OF THE AMERICAS. September 15-17, 2014 Transamérica Expo Center, São Paulo BRAZIL

Transcription

1 13 th INTERNATIONAL CONGRESS OF SHOPPING CENTERS AND CONFERENCE OF THE AMERICAS September 15-17, 2014 Transamérica Expo Center, São Paulo BRAZIL

2 CONFERENCE PROGRAM SEPTEMBER, 16

3 SEPTEMBER 16 8:45 A.M. OPENING SESSION Luiz Fernando Veiga President, ABRASCE

4 SEPTEMBER 16 9:00 A.M. KEYNOTE LECTURE 10:00 A.M. POLITICS AND ECONOMY PROBABLE SCENERIES Cristiana Lôbo Political Journalist, GloboNews Cristina Serra Political Journalist TV, Globo Cristiano Romero Journalist & Executive Editor, Valor Econômico

5 SEPTEMBER 16 11:30 A.M. NEW VENTURES & TRENDS Marcos Carvalho Co-President, Ancar Ivanhoe Claudio Sallum Managing Manager, Lumine Renato Rique President, Aliansce

6 SEPTEMBER 16 12:30 P.M. DIGITAL WORLD: ATTRACTIVENESS AND ENTERTAINMENT AT SHOPPING MALLS This speech will approach the main changes resulting of the digital world to market, as well as digital strategies which may leverage and expand business at shopping malls. Martha Gabriel Speaker & Digital Marketing Consultant, HSM Bruno Montoro Facebook Brazil

7 SEPTEMBER 16 AUDITORIUM 1 02:30 P.M. INTERNATIONAL BRANDS: ATTRACTION FOR THE BRAZILIAN MARKET AUDITORIUM 2 02:30 P.M. THE EVOLUTION OF BRAZILIAN CONSUMERS Ana F. Auriemo de Magalhães Development & Planning, JHSF Roberto Meir Publisher & CEO, Grupo Padrão Rodrigo Peres E-Business Marketing Manager, Multiplan Felipe Mendes CEO, GFK

8 SEPTEMBER 16 AUDITORIUM 1 03:30 P.M. ARCHITECTURE & VISUAL MERCHANDISING HOW TO CREATE EXPERIENCES FOR VISITORS Jeremy McMullin CEO, DESIGNCORP International & MARKiTECTURE Manoel Alves Lima Managing Partner FAL Sylvia Demestresco Founder and Presidente, IMB

9 SEPTEMBER 16 AUDITORIUM 2 03:30 P.M. DEBATING MARKETING AT SHOPPING CENTERS: MISTAKES, SUCCESSES & TRENDS Aline Zarouk Marketing Director at Iguatemi Empresa de Shopping Centers Laureane Cavalcanti Corporate Marketing Manager at Sonae Sierra Brasil Maria Fernanda Paoli Corporate Marketing Manager at BRMALLS Mariana Carvalho Marketing Director at Ancar Ivanhoe Shopping Centers Mediator: Eduardo Augusto Andrade Teacher Fundação Dom Cabral

10 SEPTEMBER 16 AUDITORIUM 1 05:30 P.M. PRESENTATION OF AWARDED PROJECTS SUCCESSFUL CASES AUDITORIUM 2 05:30 P.M. SPEECH WHAT THE EYES DON T SEE, CUSTOMERS DON T FEEL Luiz Alberto Marinho Managing Partner GS&BW Fátima Lourenço Author of the Book Vitrina Veículo de Comunicação e Venda

11 CONFERENCE PROGRAM SEPTEMBER, 17 (MINORS ALTERATIONS MAY BE DONE)

12 SEPTEMBER 17 10:00 A.M. SAFETY & SUSPECT IDENTIFICATION: READING EMOTIONS & UNDERSTANDING FACIAL EXPRESSIONS To find out what shopping malls visitors and employees are really up to, it is important to read what they are thinking and feeling. This first interactive speech will approach psychological models behind truth and lie, as well as skills required to identify hotspots in facial expressions, understand body languages and the voice of people visiting the place. Cliff Lansley will bring a research made by Prof. Paul Ekman, as well as provide all participants with a live test. Cliff Lansley CEO, Paul Ekman International

13 SEPTEMBER 17 9:00 A.M. SHOPPING CENTER & RETAILER DEBRIEFING: A SYMBIOTIC RELATIONSHIP Luiz Fernando Veiga President, ABRASCE Carlos Jereissati Filho President, Iguatemi Empresa de Shopping Centers Cristina Franco President, ABF Henrique Falzoni Managing Partner, Enplanta Engenharia

14 SEPTEMBER 17 11:30 A.M. LEADERS: HOW TO INSPIRE & GENERATE MOTIVATION The present days of market and economic uncertainty, and subsequent imperative need of competition, it is up to companies leaders to create and maintain na environment aimed at an excellent performance by enabling a high-performance environment/culture. Such environment has to be selective, that is, with above-average commitment and full of trust, autonomy, celebrations, and feedback at the same time. Pedro Mandelli Organizational Change Consultant

15 SEPTEMBER 17 12:30 P.M. THE FUTURE OF RETAIL The numerous e-commerce channels and the change in consumers behavior require changes in the retail sector. Piers Fawkes will speak about the great challenges and trends driving changes in this sector, as well as new strategies from brands to provide experiences that leverage sales. Piers will also emphasize the main trends of The Future of Retail report, which brings new developments expected to standout in the retail sector. Piers Fawkes CEO, PSFK (Speaker at NRF 2014)

16 SEPTEMBER 17 02:30 P.M. RUDOLPH GIULIANI - LEADERSHIP IN TIMES OF CHANGE & CRYSIS. NEW YORK AND THE ZERO TOLERANCE POLICY Rudolph Giuliani 107th Mayor of New York City

17 SEPTEMBER 17 03:30 P.M. LIFE & CAREER A POSSIBLE BALANCE Vital Balance (professional life is a part of life, not the whole of it) Personal Integrity (if I divide myself, comes suffering; if I share myself, comes harmony) Mental Generosity (teaching what I know makes me more competent) Moral Honesty (exemplary coherence is to practice what you teach) Intellectual Humility (to ask the unknown is a sign of progressive intelligence) Focused Persistence (result is a planned construction, and not simply waiting) Mario Sergio Cortella Philosopher & Writer

18 SCHEDULE SEPTEMBER 16 (TUESDAY)* Time Event Speakers 8:00 8:45-8:45 9:00 OPENING SESSION Luiz Fernando Pinto Veiga, President at Abrasce 9:00 10:00 KEYNOTE LECTURE 10:00 11:00 POLITICS & ECONOMY PROBABLE SCENERIES Cristiana Lôbo, Political Commentator at Globo News Cristina Serra, Political Journalist at TV Globo Cristiano Romero, Executive Editor & Commentator for Valor Econômico 11:00 11:30 COFFEE BREAK - 11:30 12:30 NEW VENTURES & TRENDS MARKET CYCLE Marcos Carvalho, Copresident at Ancar Ivanhoe Shopping Centers Renato Rique, President at Aliansce Shopping Centers Claudio Sallum, Managing Manager at Lumine 12:30 1:30pm DIGITAL WORLD: ATTRACTIVENESS & ENTERTAINMENT AT SHOPPING CENTERS Martha Gabriel, International-Renowned Speaker and Professor at HSM Bruno Montoro, Facebook Brazil 1:30 2:30pm LUNCH - BREAKAWAY SESSIONS 2:30 3:30pm ROOM 1 INTERNATIONAL BRANDS: ATTRACTION FOR THE BRAZILIAN MARKET ROOM 2 THE EVOLUTION OF BRAZILIAN CONSUMERS 3:30 5:00pm ROOM 1 ARCHITECTURE & VISUAL MERCHANDISING: HOW TO CREATE EXPERIENCES & GREAT SURROUNDINGS ROOM 2 DEBATING MARKETING AT SHOPPING CENTERS 5:30 6:30 pm ROOM 1 PRESENTATION OF AWARDED PROJECTS SUCCESSFUL CASES ROOM 2 WHAT THE EYES DON T SEE, CUSTOMERS DON T FEEL Ana Auriemo Magalhães, Development & Planning at JHSF Roberto Meir, Publisher and CEO Grupo Padrão Rodrigo Peres, e-business Marketing manager at Multiplan Felipe Mendes, President director at GFK no Brasil Manoel Alves Lima, Architect & Managing Partner at FAL, Design Estratégico para Varejo Jeremy McMullin, CEO & Lead Designer at Design Corp International Sylvia Demetresco, Founder of Instituto Merchandising Brasil Mediador: Eduardo Augusto Andrade, Professor at Fundação Dom Cabral Speakers: Aline Zarouk, Marketing Director at Iguatemi Empresa de Shopping Centers Maria Fernanda de Paoli, Corporate Marketing Manager at BRMALLS Mariana Carvalho, Marketing Director at Ancar Ivanhoe Shopping Centers Laureane Cavalcanti, Corporate Marketing Manager at Sonae Sierra Brasil Luiz Alberto Marinho, Managing Partner at GS&BW Fátima Lourenço, Author of the Book Vitrina Veículo de Comunicação e Venda

19 SCHEDULE SEPTEMBER 17 (WEDNESDAY)* Horário Palestra/ Painel Palestrantes 8:00 9:00 ACCREDITATION - 9:00 10:00 SAFETY & SUSPECT IDENTIFICATION: READING EMOTIONS & UNDERSTANDING FACIAL EXPRESSIONS Cliff Lansley, CEO at Paul Ekman International 10:00 11:00 SHOPPING CENTER & RETAILER A SYMBIOTIC RELATIONSHIP Mediador: Luiz Fernando Pinto Veiga, President at Abrasce Palestrantes: Carlos Jereissati Filho, President at Iguatemi Empresa de Shopping Centers Henrique Falzoni, Managing Partner at Enplanta Engenharia Cristina Franco, President at ABF Brazilian Council of Franchising 11:00 11:30 COFFEE BREAK - 11:30 12:30 LEADERS: HOW TO INSPIRE AND GENERATE MOTIVATION Pedro Mandelli, Organizational Change Area Consultant & Managing Partner at Mandelli&Loriggio 12:30 1:30pm THE FUTURE OF RETAIL Piers Fawkes, CEO at PSFK 1:30 2:30pm LUNCH 2:30 3:30pm SPEECH WITH RUDOLPH GIULIANI LEADERSHIP IN TIMES OF CHANGE & CRYSIS NEW YORK AND THE ZERO TOLERANCE POLICY Rudolph Giuliani, 107th Mayor of New York City 3:00 4:30pm LIFE & CAREER: A POSSIBLE BALANCE Mario Sergio Cortella, Philosopher & Writer MINORS ALTERATIONS MAY BE DONE

20 13 th INTERNATIONAL CONGRESS OF SHOPPING CENTERS AND CONFERENCE OF THE AMERICAS