American architect Frank Lloyd Wright became known for his repetition of rectangular zones and use of asymmetrical spatial organization in his design

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3 American architect Frank Lloyd Wright became known for his repetition of rectangular zones and use of asymmetrical spatial organization in his design of furniture, wallpaper and stained glass windows.

4 Frank Lloyd Wright title page for The House Beautiful,

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7 The Glasgow Four were: Charles Rennie Mackintosh J. Herbert McNair Margaret Macdonald and Frances Macdonald

8 The Macdonald sisters were deeply religious: their work contained symbolist and mystical elements. Transcendental, mystical and fairy tale are all descriptions that have been given to their work.

9 Margaret Macdonald, bookplate design, 1896

10 Margaret and Frances Macdonald with J. Herbert McNair, poster for the Glasgow Institute of Fine Arts, 1895

11 Charles Rennie Mackintosh, poster for The Scottish Musical Review, 1896

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13 The Vienna Secession was a group of young artists who became a countermovement to the floral art nouveau still flourishing in much of Europe.

14 Koloman Moser, fifth Vienna Secession exhibition poster, 1899

15 Gustav Klimt, poster for the first Vienna Secession exhibition, 1898

16 Alfred Roller, covers for Ver Sacrum, 1898 Koloman Moser, cover for Ver Sacrum, 1899

17 Koloman Moser, illustration and design for R.M. Rilke s poem, Early Spring, published in Ver Sacrum, 1901

18 Alfred Roller, designer and illustrator, Ver Sacrum calendar for November 1902

19 Personal monograms of various designers, 1902 Koloman Moser, poster advertising Fromme s calendar, 1899

20 Koloman Moser, poster for the thirteenth Vienna Secession exhibition, 1902 Inspired by the Glasgow style

21 Alfred Roller, posters for the 14th & 16th Vienna Secession exhibitions,

22 Josef Hoffman, Wiener Werkstatte exhibition poster, 1905 Josef Hoffman, bookplate design, 1903

23 Peter Behrens, text pages for Celebration of Life and Art: A Consideration of Theater as the Highest Symbol of a Culture, 1900

24 Peter Behrens did design work for industry and products; his style was perfectly matched to the new technological advances. Behren s work for the AEG Public Electric Co. is considered the first comprehensive visual identification system.

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26 Typefaces released by the Klingspor Type Foundry Top to bottom: Otto Eckmann s Eckmannschrift, 1900 Peter Behren s Behrenschrift, 1901 Kursiv, 1907 Antiqua, 1908 Medieval, 1913

27 Peter Behrens, text pages for Celebration of Life and Art: A Consideration of Theater as the Highest Symbol of a Culture, 1900

28 Berthold Foundry, Akzidenz Grotesk typefaces,

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30 Dutch architect J.L.M. Lauwerik s compositional theory of grid systems from a square circumscribed around a circle Anchor Linoleum exhibition pavilion, 1906

31 Peter Behrens, poster for the Anchor Linoleum exhibition pavilion, 1906

32 Peter Behrens, AEG Trademark, 1907

33 Behrens and the German Association of Craftsmen embraced technology and believed that design enhanced machine-made things.

34 Peter Behrens, covers (plus calendar back cover) for Berlin Electric Works magazine, 1908

35 Peter Behrens AEG electric lamp poster 1910

36 The London Underground symbol, revised by Edward Johnston in 1918, shown in the 1972 version used today

37 Edward Johnston Johnston s Railway Type 1916