2014 VENICE ARCHITECTURE BIENNALE NETWORK VENICE SPONSORSHIP. Prepared by: Australian Institute of Architects, 7 National Circuit, Barton ACT 2600

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1 2014 VENICE ARCHITECTURE BIENNALE NETWORK VENICE SPONSORSHIP Prepared by: Australian Institute of Architects, 7 National Circuit, Barton ACT 2600 Copyright Australian Institute of Architects This publication is copyright and remains the intellectual property of the Institute. No part of it may be reproduced by any means without the prior written permission of the Institute

2 AUSTRALIA AND THE VENICE ARCHITECTURE BIENNALE The Venice Architecture Biennale is arguably the most important event on the international contemporary architecture calendar. Thousands of the world s most influential architects, designers, urban planners and critics visit the Biennale, with considerable discussion and commentary in the architectural press and general media as a direct result. The Australian Institute of Architects recognises that this event results in the advancement of architecture both domestically and internationally. PREVIOUS AUSTRALIAN EXHIBITIONS AT THE VENICE ARCHITECTURE BIENNALE The Australian Institute of Architects has participated in the Biennale since 2006 and is committed to until Biannually the event has given Australia the opportunity to showcase a number of engaging exhibitions. In 2010 NOW and WHEN wowed over 93,000 visitors with its engaging 3D stereoscopic technology. Co-Creative Directors, Ivan Rijavec and John Gollings exhibition highlighted Australia s most interesting urban regions as they are NOW, before dramatically representing futuristic urban environments as they may be WHEN we reach NOW and WHEN then went onto a very successful touring calendar including exhibitions in Seoul, Beijing, Hong Kong, Jakarta, Taiwan, India, Sydney, Perth, Melbourne, Ballarat and the Gold Coast. In 2012 more than 178,000 people visited the three month Biennale, an increase of 4.7% since The Australian exhibition, Formations: New Practices in Australian Architecture was designed to challenge traditionally held beliefs about what architecture can be, and celebrate new opportunities for architects working in non-traditional ways. Devised by Creative Directors Anthony Burke and Gerard Reinmuth with TOKO Concept Design, the exhibition showcased six innovative architectural groups through a range of installations that challenged traditional perceptions of what it is to be an architect. Formations attracted over 70,000 visitors during the three month international event. Major international design media were drawn to the exhibition in the Australian Pavilion for its dynamic display and in-depth themes, with coverage appearing in prestigious publications including World Architecture News, The Guardian, ArchDaily and Designboom, reaching audiences in excess of six million. The exhibition has achieved just over 100 pieces of media coverage, including 60 international and 40 Australian media articles Venice Architecture Biennale Sponsorship Opportunites 2

3 OVERVIEW 14TH INTERNATIONAL ARCHITECTURE EXHIBITION DATES & CURATOR: The Vernissage, an exclusive three day opening of the event, precedes the public opening from 4th 6th June. The Biennale will then be open to the public from 7th June to 23rd November 2014, approximately a 6 month exhibition duration, which is a significant extension of what has occurred in previous years. Rem Koolhaas (Dutch architect at OMA) has been selected as the overall curator of the International exhibition, announcing his overarching theme of Fundamentals. Rem Koolhaas has stated: Fundamentals will be a Biennale about architecture, not architects. After several Biennales dedicated to the celebration of the contemporary, Fundamentals will focus on histories - on the inevitable elements of all architecture used by any architect, anywhere, anytime (the door, the floor, the ceiling etc.) and on the evolution of national architectures in the last 100 years. In three complementary manifestations - taking place in the Central Pavilion, the Arsenale, and the National Pavilions - this retrospective will generate a fresh understanding of the richness of architecture s fundamental repertoire, apparently so exhausted today. LOCATION: Venice, Italy VENUES: The Australia Council owns and manages the Australia Pavilion, within the Giardini and has previously provided this venue in-kind to the Australian Institute of Architects for the Architecture Biennale. The Australia Council have announced their plans to replace the existing pavilion with construction to start early This leaves the Australian presence at the 2014 Biennale with the unique opportunity to engage with the audience in a different surrounding. It is proposed that the exhibition will be a venue free temporary installation, adjacent to the Australian pavilion site. The overall Biennale will continue to be hosted in a number of locations across Venice including the Giardini and Arensale. ATTENDEES: The Biennale attracts large crowds over the duration of the event including 178,000 in It would be predicted that over 200 Australian architects will attend in TICKETING: The Institute receives an allocation of exclusive passes to the Vernissage. The Vernissage is the official opening of the Biennale and can only be accessed by exclusive Vernissage pass holders. TARGET DEMOGRAPHIC: The market provided by the Institute participation in the Biennale are twofold. First, the attendees at the Biennale are senior executives and lead designers from Australia s top architecture firms. They include decision makers from leading corporate networks, highest profile design offices and emerging talents. The prestige of the event means that it attracts the leaders from the profession. Second, the audience for the Biennale is the cream of international professionals who visit the exhibition Venice Architecture Biennale Sponsorship Opportunites 3

4 VENICE BIENNALE COMMITTEE The Institute created the Venice Biennale Committee in 2005 to facilitate the re-establishment of an Australian exhibition at the Architecture Biennale in Venice. The committee aims to develop exhibitions that showcase Australian architectural thinking, culture and design, and that tell a rich and engaging story about architecture and the Australian built environment to an International audience. Current members of the Venice Biennale Committee include: Brian Zulaikha Chair (Tonkin Zulaikha Greer Architects) Annabelle Pegrum (University of Canberra) Karl Fender (Fender Katsalidis Architects) David Karotkin (Sandover Pinder Architects and Incoming National President) Paul Berkemeier (Paul Berkemeier Architect and Current National President) Rachel Neeson (Rachel Neeson Architect) Shane Thompson (Shane Thompson Architects) Ross Clark (Institute COO) Commissioner: In a boost for Australian architecture, one of the nation s most successful business women and best-known patron of the arts, Mrs Janet Holmes' a Court became involved in the Biennale in As commissioner for 2010, 2012 and now 2014, Janet Holmes' a Court is delighted to participate in the Venice Architecture Biennale, with a deep interest in Australia s built environment. She is Chairman of the John Holland Advisory Board, the West Australian Symphony Orchestra, the Australian Children s Television Foundation and The Australian Urban Design Research Centre of WA. Australian architecture is worthy of recognition on a world stage. The Biennale provides us a rare opportunity to showcase Australia s architectural talents to an international audience. Thought provoking and engaging, the Biennale program draws the profession together both domestically and in Venice. Being a supporter of the program evokes a sense of national pride and provides the opportunity to become part of the events. Mrs. Janet Holmes a Court 2014 Venice Architecture Biennale Sponsorship Opportunites 4

5 2014 CREATIVE DIRECTORS AND EXHIBITION Augmented Australia by creative team felix._giles_anderson+goad will bring 21 unrealised Australian projects to life through three-dimensional augmented models, images, voiceovers and animations. The exhibition will comprise of ten historical designs, ten unbuilt public buildings by contemporary architects and the new Australian Pavilion by Denton Corker Marshall. For every finished building there are countless designs that for whatever reason don t eventuate and these masterpieces often remain hidden to the outside world. These lost projects provide a wealth of insight into architecture for an Australian setting from the past 100 years and are often more exciting than the end result, said Rene Van Meeuwen, Director of felix The exhibition is constructed around augmented reality, activated by an app for smart devices, which provides a platform to capture the imagination of the public in an interactive, self-directed way. Marker poles housing the trigger images will herald the Australian exhibition and provide the portal to the unrealised world while the virtual content will be accessible in an online catalogue with 3D printing files available to allow the public to print their own 3D replicas. felix. is a multi-disciplinary design company based in Perth, composed of Rene van Meeuwen, Matt Delroy- Carr, Craig McCormack and Romesh Goodnewardene. Each of the members currently teaches at the University of Western Australia as well as practising architecture. The team has authored many exhibitions, with the most recent an augmented exhibition for the Centenary of UWA Venice Architecture Biennale Sponsorship Opportunites 5

6 Rene van Meeuwen has been an academic and practitioner since graduating from RMIT. As his role as a director of felix. and as an assistant professor at the University of Western Australia, Rene is focused on promoting the importance of Landscape Architecture and Architecture to the built environment and to a broader audience in the Australian community. Sophie Giles is a practising Architect, a member of the Australian Institute of Architects and Associate Dean of the Faculty of Architecture, Landscape and Visual Arts at UWA. Sophie has designed and delivered more than twenty projects which range from large scale public projects, small scale indigenous projects, as well as award winning work including bars, public and residential projects. Professor Philip Goad is Director of the Melbourne School of Design and Professor of Architecture at the University of Melbourne. Philip is internationally known for his research and is an authority on modern Australian architecture. He has worked extensively as an architect, conservation consultant, and curator. He has published widely in Australian architecture as an architectural historian and as a design critic, including in the fields of modernism, residential, community, institutional and commercial building design, individual architects and contemporary design thinking. Through felix. and its collaborators, Matt Deloy-Carr has been able to work on speculative research projects as well as architectural competitions with the aim of proposing design responsive to both ecological and social sustainability issues. Craig McCormack is currently completing a PhD concerning theorising of the relationship between space architecture produced within the space program and also within science fiction. McCormack holds degrees in art, music, and architecture with teaching experience across all of these disciplines. Winthrop Professor Simon Anderson has taught and practised architecture at The University of Western Australia (UWA) since He has won University and national awards, Dean of the Faculty of Architecture, Landscape and Visual Arts at UWA has many citations for excellence in teaching Venice Architecture Biennale Sponsorship Opportunites 6

7 TARGET AUDIENCE As a Sponsor of the Australian Exhibition your contribution will be communicated to an audience of up to 100,000 architecture / design professionals within Australia. The primary target audience for the Australian exhibition in the Biennale is the membership base of the Institute. Consisting of over 11,000 members, the membership can be separated into the following sub-categories: Primary target market: Commercial architects Residential architects Alteration architects International architects Interior architects Urban planners Conservation architects Specifiers Retired architects Architecture Students (ie. SONA Members*) * Student Organised Network for Architecture Australia The secondary target market for the Biennale include: Peak bodies of associated industries, such as; Property Council of Australia Design Institute of Australia Engineers Australia Planning Institute of Australia Association of Consulting Engineers Australia Local government planning and building departments Academics and students at building, planning and design schools, both nationally and internationally Non members Architecture and general members of the press 2014 Venice Architecture Biennale Sponsorship Opportunites 7

8 EVENT PROMOTION Multiple communication opportunities across a range of media will be used to promote the Australian Exhibition, enabling sponsors to reach audiences through a number of distribution channels, including: PUBLICITY Advertising and editorials in a number of industry publications: Institute National ealerts exclusively designed for the Exhibition will be distributed to the Institute membership base promoting the exhibition and events Institute enews (monthly enews will feature updates on the Exhibition) Institute Chapter printed magazines and newsletters Institute Chapter ealerts (multiple in each state involved) Editorials and event listings with peak bodies of associated industries Architecture Australia magazine advertisements MEDIA RELEASES The Institute distributes a number of press releases highlighting news-worthy developments throughout the leadup to the exhibition, its opening, and its closing. WEBSITE A dedicated Australian Exhibition website directed from the Institute homepage architecture.com.au/venicebiennale The Australian exhibition website is an integral part of the exhibition s marketing campaign, allowing members and non-members to access information about the exhibition including details on the Australian exhibition, overall details on the Biennale, schedule of events, travel and ticket information as well as a dedicated media section. Note: Sponsor logos are included on all forms of promotional resources where possible and applicable Venice Architecture Biennale Sponsorship Opportunites 8

9 NETWORK VENICE Network Venice is a unique program designed for the architectural and design community, which provides a forum for Australian practices to engage with our long term involvement with the Venice Architecture Biennale. There are a range of benefits including access to Vernissage passes, networking events and exclusive participation in Venice and regular updates on the Venice Architecture Biennale. PLATINUM $20,000 (PLUS GST) RECOGNITION AND SIGNAGE Acknowledgment as a Platinum Sponsor of the Institute s Venice Architecture Biennale through the Biennale program and events. This will include logo: Significant promotion in the Australian Exhibition Catalogue Logo acknowledgment on the Australian Exhibition web page Listed as a Platinum Sponsor on the Sponsor wall within the Australian exhibition Acknowledgement on the supporters page of the September/October 2014 edition of Architecture Australia Opportunity to supply Practice promotional material during the Vernissage Ability to exclusively market your practice as a supporter of Australia s presence with access to the Exhibition sponsors logo TICKETING Sponsors will receive complimentary invitations to Network Venice events across 2013 and 2014 Ten passes to the Vernissage^ period of 2014 Venice Architecture Biennale Six complimentary invitations to the exclusive events during the Vernissage period: Opening of the Australian Exhibition Commissioners Cocktail Party Complimentary invitations to other Institute events in Venice POST EVENT Intimate presentation by the Creative Director to your team of staff, at your offices or selected location on the concept and theme of the Australian Exhibition 2014 Venice Architecture Biennale Sponsorship Opportunites 9

10 GOLD $10,000 (PLUS GST) RECOGNITION AND SIGNAGE Acknowledgment as a Gold Sponsor of the Institute s Venice Architecture Biennale through the Biennale program and events. This will include logo acknowledgement in: Australian Exhibition Catalogue Australian Exhibition web page Listed as a Gold Sponsor on the Sponsor wall within the Australian exhibition Acknowledgement on the supporters page of the September/October 2014 edition of Architecture Australia TICKETING Sponsors will receive complimentary invitations to Network Venice events across 2013 and 2014 Four passes to the Vernissage^ period of 2014 Venice Architecture Biennale Four tickets to the Opening of the Australian Exhibition Four tickets to the Commissioners Cocktail Party 2014 Venice Architecture Biennale Sponsorship Opportunites 10

11 SILVER $5,000 (PLUS GST) RECOGNITION AND SIGNAGE Acknowledgment as a Silver Sponsor of the Institute s Venice Architecture Biennale through the Biennale program and events. This will include acknowledgement in: BRONZE $2,000 (PLUS GST) RECOGNITION AND SIGNAGE Acknowledgment as a Bronze Sponsor of the Institute s Venice Architecture Biennale through the Biennale program and events. This will include acknowledgement in: Australian Exhibition Catalogue Australian Exhibition web page Listed as a Silver Sponsor on the Sponsor wall within the Australian exhibition Acknowledgement on the supporters page of the September/October 2014 edition of Architecture Australia TICKETING Sponsors will receive complimentary invitations to Network Venice events across 2013 and 2014 Australian Exhibition Catalogue Australian Exhibition web page Listed as a Bronze Sponsor on the Sponsor wall within the Australian exhibition Acknowledgement on the supporters page of theseptember/october 2014 edition of Architecture Australia TICKETING Sponsors will receive complimentary invitations to Network Venice events across 2013 and 2014 Two passes to the Vernissage^ period of 2014 Venice Architecture Biennale Two tickets to the Opening of the Australian Exhibition Two tickets to the Commissioners Cocktail Party One pass to the Vernissage^ period of 2014 Venice Architecture Biennale One ticket to the Opening of the Australian Exhibition One ticket to the Commissioners Cocktail Party ^The Vernissage is the official opening of the 2014 Venice Architecture Biennale which runs for two days (5th and 6th June 2014) and can only be accessed by exclusive Vernissage Pass holders. Vernissage Passes (VP) cannot be purchased. VP s are allocated to the organisers of participating countries. The Institute is allocated a limited number, and will distribute these in a number of ways, including providing passes to Sponsors of the Biennale. CONTACT To confirm your contribution or if you would like to discuss other ways you can support Australia s participation in the 2014 Venice Architecture Biennale, please contact Shelley Kemp Venice Biennale Project Manager Shelley.kemp@architecture.com.au Phone: Venice Architecture Biennale Sponsorship Opportunites 11