L ARCHITECTURE D AUJOURD HUI

Transcription

1 MEDIA KIT 2017 L ARCHITECTURE D AUJOURD HUI L Architecture d Aujourd hui is an essential landmark of the modern architectural culture of the 20th century. It is the only French magazine that achieved the respect of architecture lovers and professionals throughout the world, where it had become a bold, provocative and constructive voice. Jean NOUVEL Architect, Pritzker Prize 2008, member of the editorial board INTERNATIONAL ARCHITECTURE MAGAZINE SINCE 1930

2 A REFERENCE MAGAZINE SINCE 1930 Founded in 1930 by André Bloc and Le Corbusier, L Architecture d Aujourd hui has been the leading French and international architecture magazine since its creation. International publication, contemporary and opened to various disciplines such as design, urban planning, arts and landscape design, its ambition today is to shed a new light on architecture. A prestigious editorial committee supports AA: The magazine s history is fantastic. Dominique JAKOB & Brendan MACFARLANE Architects, Jakob + MacFarlane office (Paris) It s a mythical magazine. Nicolas MICHELIN Architect, ANMA office (Paris) Jean Nouvel Pritzker Prize in 2008, he conceived masterpieces such as the Arab World Institute, the Cartier Foundation and the Quai Branly Museum in Paris, the Dentsu Tower in Tokyo, Montpellier City Hall, His current projects include the Louvre in Abu Dhabi, the National Museum of Qatar and the National Art Museum of China in Beijing. Shigeru Ban, architect, Centre Pompidou in Metz Aldric Beckmann, architect, member of the French Touch group Patrick Bouchain, architect, Cité nationale de l histoire de l immigration in Paris Nicolas Bourriaud, art historian and critic Renaud Donnedieu de Vabres, former French Minister of Culture Frank Gehry, architect, Louis Vuitton Foundation in Paris Anne Lacaton, architect, Palais de Tokyo in Paris Winy Maas, architect, Tianjin Library Renzo Piano, architect, Whitney Museum in New York Francis Rambert, director of the French Institute for Architecture Philippe Starck, designer Benedetta Tagliabue, architect, Edinburgh Parliament Jean-Philippe Vassal, architect, Palais de Tokyo in Paris It is the ideal French magazine, as it is a worldwide standard setter. Marc MIMRAM Architect, Marc Mimram office (Paris) 1

3 UNIQUE, LUXURIOUS AND INTERNATIONAL 6 issues per year Bilingual French / English 144 pages, rich format, Condat Satin 100 gr. 230 x 298 mm 25,000 copies distributed per issue 75,000 readers euros 3 collections of thematic special issues 80% of subscribers 20% of sales in selective newsstands and bookstores (France and abroad) Distribution in art galleries, professional fairs and events Campbell Sports Center, New York, Steven Holl Architects, Iwan Baan. 2

4 A NEW PERSPECTIVE ON ARCHITECTURE... Six times a year, remarkable architects and urban planners, promising designers and contemporary artists are published in AA! Because architects are trend-setters and opinion leaders whose intervention is essential to our present and future (environment, growth of global metropolises, inner-city transformations ). NEWS ARCHITECTURE TECHNIQUE PORTRAIT 3

5 TITRE... AND OTHER DISCIPLINES Because architecture has become an issue in international debates, arousing passions beyond the specialists sphere. AA brings a unique transversal point of view to architecture admirers, professionals of architecture and players of the construction field: Trends and new talents Major projects and remarkable construction sites Professional debates Research on the cities of tomorrow Urban journeys around the world Spotlights on designers and artists DESIGN & ART URBAN PLANNING 4

6 TITRE THE TRENDS SECTION... A specific topic per issue, with an international approach. An elegant lay-out to showcase companies products, expertise and technical innovations, in an architectural context. 5

7 ...DEDICATED TO PRODUCTS AND INNOVATIONS A thematic report per issue. A sectoral approach to provide a better understanding of the products and techniques that make contemporary architecture. The last trends in the construction industry, outdoor and interior design, new technologies... shown through outstanding projects, products and landmark buildings all around the world, selected by the editorial team. ISSUE TRENDS SECTION S MAIN FEATURE ADS DEADLINE RELEASE EXHIBITIONS & FAIRS 417 March 2017 February 17th 2017 March 17th 2017 Mipim ENVELOPES: FROM FAÇADE TO ROOF Cosmit 418 May 2017 GLASS AND ENERGY PERFORMANCE April 14th 2017 May 12th 2017 Salone del mobile 419 June 2017 OFFICES June 2nd 2017 June 30th September 2017 DOORS AND WINDOWS August 4th 2017 September 15th 2017 Cersaie Maison & Objet Architect@work Paris October 2017 INNOVATIONS December 2017 COATINGS: FLOORS, WALLS & CEILINGS September 29th 2017 November 10th 2017 October 27th 2017 December 15th 2017 Batimat Mapic Salon des Maires Architect@work Marseille 6

8 THREE COLLECTIONS OF SPECIAL ISSUES Three collections of special issues that ponctuate AA s editorial life: AA Projects, AA Events and AA Perspectives. A targeted insight, through internationally oriented case studies, into reports linked to the major themes of the magazine : architecture and urban planning. Editorial conception, graphic design, printing and distribution by AA s team. Ad hoc sponsoring to be found. FOR ANY REQUEST REGARDING A CUSTOMIZED PROJECT, CONTACT US! AA PROJECTS A focus on architecture offices approach through landmark buildings, or lesserknown projects, always noteworthy. AA PROJECTS special issue dedicated to the work of kinetic artist Carlos Cruz Diez, integrated into architecture and public spaces. AA EVENTS A perspective on major professional fairs, conferences, awards or exhibitions. AA EVENTS special issue dedicated to a selection, made by AA s editorial team, of projects awarded at the 2014 Holcim Awards. AA PERSPECTIVES Research on innovation, urban questions and the city of tomorrow. AA PERSPECTIVES special issue dedicated to the Droneport project signed by architect Norman Foster. 7

9 TITRE AA PERSPECTIVES - AN EXAMPLE OF SPECIAL ISSUE THE DRONEPORT PROJECT Conceived by AA s editorial team, with a panel of international talented writers, this special issue highlights the remarkable Droneport project, presented at the 2016 Venice Biennale of Architecture. Focus on an unprecedented collaboration between a large variety of players, among them LafargeHolcim, the LafargeHolcim Foundation, Norman Foster, ETH Zurich, ODB... A tailor-made format: 88 pages 230 x 298 mm, rich format Arcoprint paper 110 gr., Arcoprint cover 250 gr. with flaps Elegant and creative layout conceived specifically by AA s graphic design studio Violaine & Jérémy DISTRIBUTION Retail price: 10 Printing: copies Circulation: In newsstands and specialised bookshops Routing to AA s subscribers in France and abroad Sent to the LafargeHolcim Foundation s VIP contacts World Architecture Festival in Berlin and Venice Biennale

10 OPTIMAL VISIBILITY ON THE INTERNET WEBSITE SOCIAL NETWORKS followers on Twitter +8% visits every month (average) Up to 2 tweets per days Public : architects, institutions, opinion leaders (France and abroad) Data 07/11/16 6 categories: News, Architecture, Urban planning, Design, Events, Arts Dedicated articles and focus on innovative firms unique visitors per month likes on Facebook +5% visits every month (average) Up to 2 publications per day Public : architects (France and abroad) Data 07/11/16 New Instagram account 266 subscribers 1 post per day on AA s most beautiful covers since 1930 Public : architects, designers, artists, opinion leaders Data 07/11/16 9

11 ADVERTISING IN THE MAGAZINE ADVERTISING RATES TECHNICAL INFORMATION DISCOUNT SCALE COVERS Back cover Inside font cover Inside back cover FIRST SECTION Opening spread (OPS) First double page after OPS Right-hand page 1/2 page TRENDS SECTION Right-hand page 1/2 page Format: 230 x 298 mm Signature and sending of the order: 30 days before publication Sending of the technical elements: high-resolution PDF file Creation, graphic design, execution and photoengraving: on estimate Cancellation period: 6 weeks before publication Double page FP*: 460 x bleed area 5 mm New advertiser discount: 5% Fidelity discount: 5% Bulk discount: 2 issues 10% 3/4 issues 15% 5/6 issues 20% Trade discount: 15% For any advertiser ordering through a duly appointed media buyer. SPECIAL OPERATIONS Inserts, banners, gatefolds, customized covers... Contact us. Page FP*: 230 x bleed area 5 mm 1/2 page height FP*: 115 x bleed area 5 mm 1/2 page width FP*: 230 x bleed area 5 mm *FP: full page 10

12 ADVERTISING ON THE WEBSITE ADVERTISING RATES TECHNICAL INFORMATION DISCOUNT SCALE UPPER SQUARE - 300x250 px >1 1 month 1 week New advertiser discount: 5% Fidelity discount: 5% LOWER SQUARE - 300x250 px - 1 month in rotation >2 Regular visibility 800 Strong visibility Top visibility PARTNERSHIP MODULE - 200x200 px >3 2 months NEWSLETTER - 200x200 px Lower square VISIBILITY PACK /2 page in the first section of the magazine Upper square on the website - 1 month Social networks - 2 posts in the month Trade discount: 15% For any advertiser ordering through a duly appointed media buyer. SOME USEFUL DATA... Unique visitors on website per month: Facebook: likes Twitter: followers Newsletter sent to contacts twice a month. Opening rate : 53% PREMIUM VISIBILITY PACK Right-hand page in the first section of the magazine Upper square on the website - 1 month Social networks - 3 posts in the month SPECIAL OPERATIONS For brand-content and 3 questions to... section, contact us. 11

13 MULTIPLE INVESTMENT OPPORTUNITIES ADVERTISING EDITORIAL EVENTS IN THE MAGAZINE Inserts Banners Gatefolds ON THE WEBSITE Brand content 3 questions to... section For more information, contact us. SPECIAL ISSUES Conception, graphic design, printing and distribution, by AA s teams, of tailor-made editorial projects. Financed within the framework of sponsoring agreements. To conceive a special editorial project, contact us. EVENTS AND CONSULTING Organisation of private tours of professionnal fairs (Maison&Objet and Batimat) and industrial sites, conceived and guided by AA s teams. Organisation of talks between architects and industrials at the Venice Biennale of Architecture in May To organise an event, contact us. 12

14 2017 EDITORIAL CALENDAR ISSUE MAIN FEATURE ADS DEADLINE RELEASE 417 March 2017 BUILDING IN STONE TRENDS - ENVELOPES: FROM FAÇADE TO ROOF February 17th 2017 March 17th May 2017 REMEMBRANCE TRENDS - GLASS AND ENERGY PERFORMANCE April 14st 2017 May 12th June 2017 SPAIN TRENDS - OFFICES June 6th 2017 June 30th Sept SCHOOLS AND EDUCATION TRENDS - DOORS AND WINDOWS August 4th 2017 September 15th Oct BRIDGES TRENDS - INNOVATIONS September 19th 2017 October 27th Dec COPYRIGHT TRENDS COATINGS: FLOORS, WALLS & CEILINGS November 10th 2017 December 15th 2017 The editorial calendar may undergo modifications. 13

15 L ARCHITECTURE D AUJOURD HUI Archipress & Associés 10 cité d Angoulême Paris France CONTACT Yves MEYER Sales Director Phone: +33 (0) ymeyer@aa-mag.com