SCOTTISH ACCOMMODATION BAROMETER REPORT: MARCH 2018/2017 REPORT - GUEST HOUSE, B&BS
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1 SCOTTISH ACCOMMODATION BAROMETER REPORT: MARCH 2018/2017 REPORT - GUEST HOUSE, B&BS 1.0 INTRODUCTION MARCH 2018/2017 Welcome to the VisitScotland Scottish Accommodation Barometer covering March 2018 and benchmarking against March The Barometer reviews Accommodation performance throughout Scotland, highlighting trends across various sectors and categories of the industry. This Barometer offers a snapshot of accommodation performance based on participating providers. Comments and feedback should be directed to Marina Martinolli (Tel: or via mma4@gcu.ac.uk). 2.0 EXECUTIVE SUMMARY MARCH 2018 Serviced Accommodation properties for the month of March 2018 experienced an increase of 8.44% comparing percentage room occupancy rates with March March occupancy rates increased from previous months The Hotel sector performed marginally better than the Guest House/B&B sector, although both changes were marginal. Severe weather conditions impacted on all accommodation sectors during the month of March March 2018 saw a decrease of 0.2% in visits numbers within the visitor attraction sector comparing March 2018 with March Category Room Occupancy Mar-18 Mar-17 %Change Jan-Mar18 Jan-Mar17 %Change ALL SERVICED ACCOMMODATION 62.86% 54.42% 8.44% 58.81% 49.39% 9.42% Category Bed Occupancy Mar-18 Mar-17 %Change Jan-Mar18 Jan-Mar17 %Change ALL SERVICED ACCOMMODATION 49.13% 38.80% 10.33% 45.91% 35.10% 10.81% The Revenue per available occupied room for March 2018 was compared with in March This figure is based solely on accommodation providers who provided financial information for either March 2018 and/or RevPAR MARCH 2018/2017 Room - Average RevPAR ( ) Mar-18 Mar-17 ALL SERVICED ACCOMMODATION SERVICED ACCOMMODATION - GUEST HOUSE, B&BS 3.1 Performance by Guest House, B&B Category March 2018/2017 In the Guest House, B&B sector, the room occupancy rate for the period March 2017 was 29.72% when compared to data from the previous year of 30.69% occupancy rate; this shows a decrease of -0.97%. Percentage room occupancy and bed occupancy rates for Guest House, B&Bs in Kingdom of Fife and ALLFV were the highest in March Operators in Coastal, Other Urban Areas; and properties charging a tariff of fared best in room occupancy rates in March The table below shows the Room Occupancy rate recorded for March 2018/2017 as well as the % change calculation for the Guest House, B&B sector Category Room Occupancy Mar-18 Mar-17 %Change Jan-Mar18 Jan-Mar17 %Change Guest House, B&Bs 29.72% 30.69% -0.97% 24.62% 27.55% -2.93% In the Guest House, B&B sector, the bed occupancy rate for the period March 2017 was 23.33% when compared to data from the previous year of 20.61% occupancy rate; this shows an increase of 2.72%.
2 The table below shows the Bed Occupancy rate recorded for March 2018/2017 as well as the % change calculation for the Guest House, B&B sector Category Bed Occupancy Mar-18 Mar-17 %Change Jan-Mar18 Jan-Mar17 %Change Guest House, B&Bs 23.33% 20.61% 2.72% 17.93% 17.54% 0.39% Room Occupancy by Former VisitScotland Area MARCH 2018/2017 Area Mar-18 Mar-17 %Change Jan-Mar18 Jan-Mar17 %Change Aberdeen & Grampian 24.64% 6.35% 18.29% 18.00% 6.75% 11.25% ALLFV 39.78% 38.44% 1.34% 32.58% 35.81% -3.23% Angus & City of Dundee 2.42% 33.33% % 18.12% 26.58% -8.46% Ayrshire & Arran 0.00% 14.79% % 12.50% 12.12% 0.38% Dumfries & Galloway 28.04% 38.73% % 25.21% 30.52% -5.31% Edinburgh & Lothian 21.20% 38.29% % 22.96% 34.99% % Greater Glasgow 0.00% 20.00% % 6.25% 28.49% % Highlands of Scotland 29.45% 28.18% 1.27% 24.56% 26.17% -1.61% Kingdom of Fife 65.28% 47.01% 18.27% 59.24% 33.30% 25.94% Orkney 17.95% 10.41% 7.54% 7.87% 7.48% 0.39% Perthshire 30.47% 25.00% 5.47% 18.57% 15.39% 3.18% Scottish Borders 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% Shetland Islands 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% Outer Hebrides 6.45% 6.45% 0.00% 16.87% 17.68% -0.81% Bed Occupancy by Former VisitScotland Area MARCH 2018/2017 Area Mar-18 Mar-17 %Change Jan-Mar18 Jan-Mar17 %Change Aberdeen & Grampian 24.64% 7.94% 16.70% 17.67% 6.72% 10.95% ALLFV 31.26% 19.54% 11.72% 25.35% 12.59% 12.76% Angus & City of Dundee 2.42% 24.67% % 13.88% 21.15% -7.27% Ayrshire & Arran 0.00% 8.62% -8.62% 0.00% 7.13% -7.13% Dumfries & Galloway 22.42% 29.87% -7.45% 18.67% 22.55% -3.88% Edinburgh & Lothian 20.65% 26.67% -6.02% 20.45% 26.80% -6.35% Greater Glasgow 0.00% 8.00% -8.00% 5.00% 17.21% % Highlands of Scotland 21.88% 18.73% 3.15% 15.55% 16.66% -1.11% Kingdom of Fife 50.82% 41.87% 8.95% 44.44% 31.11% 13.33% Orkney 12.82% 6.25% 6.57% 5.32% 4.59% 0.73% Perthshire 20.78% 17.94% 2.84% 11.36% 12.15% -0.79% Scottish Borders 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% Shetland Islands 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% Outer Hebrides 3.94% 7.74% -3.80% 10.67% 19.50% -8.83% Room Occupancy by Location (Accessibility & Density) MARCH 2018/2017 Location accessibility/density Mar-18 Mar-17 %Change Jan-Mar18 Jan-Mar17 %Change Large Urban Areas 21.20% 36.82% % 25.00% 33.32% -8.32% Other Urban Areas 42.78% 25.88% 16.90% 38.97% 21.04% 17.93% Accessible Small Towns 33.89% 65.70% % 31.60% 53.25% % Remote Small Towns 27.13% 24.68% 2.45% 18.99% 21.59% -2.60% Accessible Rural 28.19% 32.77% -4.58% 26.11% 27.71% -1.60% Remote Rural 21.20% 15.58% 5.62% 16.82% 16.36% 0.46%
3 Bed Occupancy by Location (Accessibility & Density) MARCH 2018/2017 Location accessibility/density Mar-18 Mar-17 %Change Jan-Mar18 Jan-Mar17 %Change Large Urban Areas 20.65% 25.90% -5.25% 20.71% 25.66% -4.95% Other Urban Areas 31.10% 20.64% 10.46% 27.79% 16.18% 11.61% Accessible Small Towns 27.76% 39.64% % 19.09% 26.40% -7.31% Remote Small Towns 23.24% 17.53% 5.71% 15.38% 14.63% 0.75% Accessible Rural 17.04% 24.29% -7.25% 13.34% 19.50% -6.16% Remote Rural 17.59% 11.12% 6.47% 14.61% 10.91% 3.70% Room Occupancy by Location (Geographic) MARCH 2018/2017 Location - geographic Mar-18 Mar-17 %Change Jan-Mar18 Jan-Mar17 %Change Coastal 34.87% 34.22% 0.65% 27.79% 31.13% -3.34% Inland 24.76% 29.49% -4.73% 22.53% 21.85% 0.68% Islands 13.08% 10.62% 2.46% 10.82% 13.34% -2.52% Bed Occupancy by Location (Geographic) MARCH 2018/2017 Location - geographic Mar-18 Mar-17 %Change Jan-Mar18 Jan-Mar17 %Change Coastal 28.47% 20.29% 8.18% 22.34% 17.31% 5.03% Inland 19.58% 23.15% -3.57% 15.18% 17.93% -2.75% Islands 8.57% 8.35% 0.22% 7.08% 10.69% -3.61% Room Occupancy by size MARCH 2018/2017 Volume of Size (rooms) Mar-18 Mar-17 %Change Jan-Mar18 Jan-Mar17 %Change 1 to % 30.66% % 13.79% 30.42% % 4 to % 31.09% 3.08% 28.76% 25.55% 3.21% 11 to % 17.41% % 12.50% 13.74% -1.24% 26 to % 0.00% 0.00% 0.00% 0.00% 0.00% 51 to % 0.00% 0.00% 0.00% 0.00% 0.00% Over % 0.00% 0.00% 0.00% 0.00% 0.00% Bed Occupancy by size MARCH 2018/2017 Volume of Size (rooms) Mar-18 Mar-17 %Change Jan-Mar18 Jan-Mar17 %Change 1 to % 16.60% -6.66% 9.08% 14.81% -5.73% 4 to % 23.86% 3.99% 21.27% 19.71% 1.56% 11 to % 9.22% -9.22% 0.00% 7.26% -7.26% 26 to % 0.00% 0.00% 0.00% 0.00% 0.00% 51 to % 0.00% 0.00% 0.00% 0.00% 0.00% Over % 0.00% 0.00% 0.00% 0.00% 0.00% Room Occupancy by tariff MARCH 2018/2017 Volume of Tariff Mar-18 Mar-17 %Change Jan-Mar18 Jan-Mar17 %Change % 38.88% % 7.37% 38.90% % % 18.40% 3.10% 18.37% 18.03% 0.34% % 28.42% -1.47% 20.42% 24.48% -4.06% % 49.41% -5.82% 41.21% 34.09% 7.12% % 25.77% 23.74% 38.84% 16.72% 22.12% % 38.23% % 27.39% 40.06% % Bed Occupancy by tariff MARCH 2018/2017 Volume of Tariff ( ) Mar-18 Mar-17 %Change Jan-Mar18 Jan-Mar17 %Change % 25.92% % 4.73% 25.92% % % 12.06% 2.60% 14.66% 12.06% 2.60% % 17.79% -2.79% 15.00% 17.79% -2.79% % 25.31% -7.26% 18.05% 25.31% -7.26% % 14.06% 16.27% 30.33% 14.06% 16.27% % 22.19% -2.07% 20.12% 22.19% -2.07%
4 4.0 WEATHER & CURRENCY GRAPHS Weather Temperature Rainfall Hours of Sunshine Source: Met Office (2018)
5 Currency GBP EUR GBP USD Source:
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