Serviced Apartment Summit Europe

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1 Serviced Apartment Summit Europe Market Update and Airbnb analysis George 2016 STR, Inc. All Rights Reserved. Any reprint, use or republication of all or a part of this presentation without the prior written approval of STR, Inc. or STR Global, Ltd. trading as STR (collectively STR ) is strictly prohibited. Any such reproduction shall specifically credit STR as the source. This presentation is based on data collected by STR. No strategic advice or marketing recommendation is intended or implied.

2 Agenda Introduction to STR Serviced Apartment performance - Global Serviced Apartment performance UK UK Market Supply and Pipeline Airbnb Analysis Questions

3 Working with Accommodation Providers In +110 countries Reporting on Markets Including 3,500+ Accommodation Providers in UK

4 STR Coverage Our Sample Accommodation Providers: Properties and Rooms, May K +4,206K +1.2K +187K +10.0K +1,372K K K +8.6K +1,617K Properties Rooms 2017 STR. All Rights Reserved.

5 Key Performance Indicators (KPIs)

6 STR and Serviced Apartments - Committed to working with Industry - Liaising with stakeholders to improve current offering - Aim to provide Serviced Apartments Industry with reliable, robust data - Benefit Individual operators and entire industry - Ongoing relationship with ASAP - Currently working on new initiatives - Significant sample of properties in UK and other key global destinations - All serviced apartments welcome and encouraged to participate

7 Manager A % Change % Change Manager B Benchmarking 101 Which provider is performing better? 15% 7% -3% -10% Serviced Apartment A A's Market Serviced Apartment B B's Market

8 Global View 2017 STR. All Rights Reserved.

9 Global RevPAR % Change USD, Europe in EUR, Constant Currency, May 2017 YTD North America +3.3% Central America +4.4% Northern Africa +42.0% Europe +6.5% Middle East Asia -4.8% +2.4% South America -5.8% Southern Africa +4.5% Australia & Oceania +3.5% 2017 STR. All Rights Reserved.

10 Serviced Apartments Key global countries 2017 STR. All Rights Reserved.

11 Serviced Apartment Key Global countries Occupancy, ADR, RevPAR, May 2017 YTD, USD 90% 85% 80% 75% 70% 65% 60% 55% 50% 45% 40% ADR RevPAR Occupancy $200 $180 $160 $140 $120 $100 $80 $60 $40 $20 $ STR. All Rights Reserved.

12 Key Countries - Serviced Apartments vs Hotels RevPAR % Change, May 2017 YTD +2.1% Germany +2.4% US +3.1% US +6.5% UK +7.0% UK +5.2% Germany -3.5% UAE -5.0% China +3.8% China Serviced Apartments Hotels -2.0% UAE +1.5% Australia +2.5% Australia

13 Key Countries - Serviced Apartments Occ, ADR, RevPAR % Chg, May 2017, YTD, Local currency Occupancy ADR RevPAR 7% 6.5% 6% 5% 4% 3% 2% 1.5% 2.1% 2.4% 1% 0% -1% -2% -3% -4% -3.5% -5% -6% -5.0% 2017 STR. All Rights Reserved.

14 Serviced Apartments - UK Performance 2017 STR. All Rights Reserved.

15 UK Serviced Apartments - Main KPIs, May YTD 2017 A strong start to the Year 78% Occupancy ADR RevPAR +1.9% +4.5% +6.5% 74% % +4.7% +6.9% GBP

16 London Serviced Apartments Main KPIs, May YTD, 2017 A great start to the year Devaluation of GBP Impact of Terror remains to be seen 80% Occupancy ADR RevPAR +4.7% +10.9% +16.1% 79% % +6.4% +10.5% GBP

17 Regional UK Serviced Apartments Main KPI s, May YTD 2017 A relatively flat start to the year Encouraging, given supply increases 76% Occupancy ADR RevPAR -1.0% +1.6% +0.6% 72% % +3.0% +4.5% GBP

18 UK Key Cities RevPAR % Change, May YTD, GBP A mixed picture as supply growth takes hold -4 Aberdeen Scotland 8 16 Edinburgh 6.5 Total UK 16 NW England Manchester Liverpool Birmingham 16 London SW England 6-1 SE England

19 Forecast

20 2017 forecasts looks good

21 Current supply & Pipeline

22 UK Serviced Apartment Sector growth Total number of Rooms, and YoY growth Serviced apartment supply growth outpacing hotel growth Serviced Apartment supply Serviced Apartment Growth Total Accommodation Growth % 8% 7% 6% % 4% 3% 2% 1% 0%

23 UK Serviced Apartments by City Top cities - Serviced Apartment room count Situated in bases with strong corporate demand ,717 (247)

24 UK Serviced Apartments by City Serviced Apartment vs Total accommodation (rooms) Total Accommodation Serviced Apartments Total UK Newcastle York Bristol Reading Glasgow Leeds Aberdeen Birmingham Liverpool Manchester Edinburgh London ,213 1,294 10,717 80% 82% 84% 86% 88% 90% 92% 94% 96% 98% 100%

25 UK Serviced Apartments by City Serviced Apartment Active Pipeline vs Existing Supply Big 4 continuing to grow supply with largest active pipeline Total UK Newcastle York Bristol Reading Glasgow Leeds Aberdeen Birmingham Liverpool Manchester Edinburgh London Existing Pipeline % 55% 60% 65% 70% 75% 80% 85% 90% 95% 100%

26 UK Serviced Apartments - Projected supply growth Active Pipeline - Projects with Opening dates Serviced Apartment supply growth continues to outpace Hotels Serviced Apartment supply Serviced Apartment Growth Total Accommodation Growth ye % 8% 7% 6% 5% 4% 3% 2% 1% 0%

27 STR Analysis Airbnb and Hotel performance

28 STR Analysis Airbnb & Hotel Performance - Source data provided by Airbnb (not scraped data) - 13 major global markets analysed - Covering period December 13 July 16 - Effort made to compare apples with apples - Challenging due to nature of Airbnb

29 Head to head: Occupancy levels Hotel occupancy was significantly higher than Airbnb occupancy.

30 Head to head: Occupancy levels Key European destinations Hotel occupancy was significantly higher than Airbnb occupancy. 76.1% 80.9% 71.7% 50.5% 42.1% 32.7% Barcelona London Paris Airbnb Hotel 2017 STR. All Rights Reserved.

31 Head to head: ADR Rate achieved by Hotels also remains higher than AirBnB Barcelona ( ) London ( ) Paris ( ) Airbnb Hotel 2017 STR. All Rights Reserved.

32 Head to Head: Share of Supply, Demand, Revenue Supply share more significant, and growing Revenue and Demand shares below 4% and 3% respectively

33 STR Analysis Compression nights

34 Does Airbnb impact compression nights? Number of compression nights holds steady around long term average International (non US) Sample

35 Does Airbnb impact compression nights? Number of compression nights holds steady around long term average US sample

36 Does Airbnb impact compression nights? Rate premium achieved on compression nights No obvious impact

37 Some bedtime reading.

38 STR Research Collaborations to explore hot industry topics AirBnB and Impact on Hotel performance Can Google search results predict Hotel Occupancy levels?

39 Thank George Titlow 2016 STR, Inc. All Rights Reserved. Any reprint, use or republication of all or a part of this presentation without the prior written approval of STR, Inc. or STR Global, Ltd. trading as STR (collectively STR ) is strictly prohibited. Any such reproduction shall specifically credit STR as the source. This presentation is based on data collected by STR. No strategic advice or marketing recommendation is intended or implied.

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